Organic Department Manager (SEO & GEO)

Direct Online Marketing•Pittsburgh, PA

1d•Hybrid

About The Position

Organic Department Manager (SEO & GEO) We’re looking for an experienced digital marketing leader to own and evolve our organic marketing department. You’ll own the team's output, from strategy and performance to team development and operational excellence. The Role This isn’t just a management role. You’ll be responsible for shaping how organic marketing works at DOM, including GEO, SEO, CRO, and related services, and ensuring our clients see meaningful, measurable growth. That means: Setting direction, not just managing tasks Improving systems, not just maintaining them Developing people, not just overseeing them You’ll work primarily internally with your team, while also working day-to-day on a few key client accounts. What You’ll Own Lead the organic marketing function Own the performance, direction, and evolution of DOM’s organic services (SEO, GEO, CRO, email) Ensure our work drives real business outcomes and not just rankings or traffic Stay ahead of industry changes (including AI-driven search) and translate them into action Build and improve systems Develop and refine processes and workflows that improve efficiency, quality, and scalability Identify gaps in execution, tools, or capabilities and proactively implement solutions Lead initiatives that strengthen service offerings and elevate team performance Drive client success Oversee performance across client accounts and proactively review strategy Diagnose issues, identify root causes, and implement solutions Ensure clear, consistent communication of results and insights across teams Lead and develop the team Manage, mentor, and grow a team of 5–10 organic marketing specialists Foster a culture of accountability, collaboration, and curiosity Provide clear feedback, coaching, and development opportunities Ensure work meets high standards through quality assurance and process adherence What Success Looks Like The organic department consistently delivers strong, measurable results Processes are efficient, scalable, and continuously improving Team members are growing, engaged, and performing at a high level Clients trust the strategy and direction of our work Who You Are You’re an experienced digital marketing leader who’s ready to take ownership of a function. 5+ years of hands-on SEO or similar digital marketing experience across a variety of industries and goals 3+ years of experience managing and developing a team Strong expertise in technical SEO, content strategy, and performance analysis Deep understanding of how SEO connects to broader business outcomes Experience with platforms like WordPress, HubSpot, Shopify, and tools like GA4, GSC, SEMrush You’re also: Highly accountable: you take ownership of outcomes Driven: you take initiative, push things forward, and don’t wait to be told what to do Systems-oriented: you naturally look for ways to improve how things work Adaptable: you stay ahead in a fast-changing space Detail-oriented: without losing sight of the bigger picture Curious: you want to understand the why behind performance It’s a Plus If You… Have experience building or evolving SEO processes or service offerings Have worked with AI tools or automation to improve workflows Have agency experience or managed SEO programs at scale Have experience with advanced analytics or reporting systems About DOM Since 2006, Direct Online Marketing has helped businesses grow through data-driven digital marketing. We emphasize a disciplined, transparent approach, and we won’t be out-communicated. We’re a mid-sized agency where you can actually move the needle. You’ll work with a team that’s collaborative, accountable, and serious about doing great work (while still being people you enjoy working with). We also take our “No Jerks” policy seriously. How We Work Flexible, hybrid schedule Work remotely 4 days per week, with in-office collaboration on Thursdays (10am–3pm) We operate on a standard 40-hour week, with flexibility in your schedule as long as you’re online during core hours From time to time, you may be required to adjust your schedule to support client needs, key initiatives, or campaign priorities. Additionally, allow for flexibility to adjust your schedule to collaborate across U.S. and LATAM time zones Compensation & financial benefits Competitive salary + annual performance-based increases 401(k) Health & wellness Medical, dental, and vision coverage Short-term disability Time off & balance PTO + Paid holidays + floating holiday Annual volunteer day Parental leave Growth & development Ongoing training and development Clear structure and alignment through EOS (Entrepreneurial Operating System) Team & culture “No Jerks” policy Regular team events and collaboration Ready to Apply? If you’re excited to lead, build, and drive meaningful impact through organic marketing, we’d love to hear from you. Direct Online Marketing is an Equal Opportunity Employer (EOE).

Requirements

5+ years of hands-on SEO or similar digital marketing experience across a variety of industries and goals
3+ years of experience managing and developing a team
Strong expertise in technical SEO, content strategy, and performance analysis
Deep understanding of how SEO connects to broader business outcomes
Experience with platforms like WordPress, HubSpot, Shopify, and tools like GA4, GSC, SEMrush
Highly accountable: you take ownership of outcomes
Driven: you take initiative, push things forward, and don’t wait to be told what to do
Systems-oriented: you naturally look for ways to improve how things work
Adaptable: you stay ahead in a fast-changing space
Detail-oriented: without losing sight of the bigger picture
Curious: you want to understand the why behind performance

Nice To Haves

Have experience building or evolving SEO processes or service offerings
Have worked with AI tools or automation to improve workflows
Have agency experience or managed SEO programs at scale
Have experience with advanced analytics or reporting systems

Responsibilities

Lead the organic marketing function
Own the performance, direction, and evolution of DOM’s organic services (SEO, GEO, CRO, email)
Ensure our work drives real business outcomes and not just rankings or traffic
Stay ahead of industry changes (including AI-driven search) and translate them into action
Build and improve systems
Develop and refine processes and workflows that improve efficiency, quality, and scalability
Identify gaps in execution, tools, or capabilities and proactively implement solutions
Lead initiatives that strengthen service offerings and elevate team performance
Drive client success
Oversee performance across client accounts and proactively review strategy
Diagnose issues, identify root causes, and implement solutions
Ensure clear, consistent communication of results and insights across teams
Lead and develop the team
Manage, mentor, and grow a team of 5–10 organic marketing specialists
Foster a culture of accountability, collaboration, and curiosity
Provide clear feedback, coaching, and development opportunities
Ensure work meets high standards through quality assurance and process adherence