Senior Manager Digital Experience

Unisys

About The Position

Lead the strategy, development, and optimization of website funnels and customer journeys designed to guide users toward key business goals, including deeper solution engagement, gated content downloads, form submissions, and video views. Monitor user behavior and site engagement daily using tools such as Contentsquare, GA4, Optimizely Experimentation, and Siteimprove to identify opportunities to improve user paths, remove friction, and increase conversion. Develop and execute A/B testing and personalization strategies using Optimizely Experimentation to improve page performance, content relevance, and user engagement. Build repeatable prompt-based workflows that help the web team move faster while maintaining human review, brand governance, quality assurance, and compliance standards. Own the digital storytelling strategy for Unisys.com, ensuring content, design, navigation, personalization, and search experiences work together to create cohesive narratives that guide buyers from initial discovery through deeper engagement and conversion. Partner with Content Marketing and Solution Marketing teams to establish content journey frameworks that map assets, pages, videos, client stories, and gated resources to key stages of the buyer journey. Oversee the web publishing team of two, providing day-to-day guidance, prioritization, quality assurance, and support for website updates, landing pages, campaign pages, and ongoing publishing needs. Establish and manage systems to monitor site content freshness, identify stale or outdated content, and ensure priority pages remain accurate, relevant, and aligned to business needs. Collaborate with the Search team to ensure the website is built and maintained with both traditional SEO and AGEO best practices in mind. Use Siteimprove and related tools to monitor core web vitals, accessibility, broken links, page errors, performance issues, and overall site quality. Work with technical and publishing teams to improve page load times, reduce errors, and ensure web experiences are optimized across desktop, mobile, and tablet devices. Partner with analytics stakeholders to define KPIs, build reporting frameworks, and share insights on web journey performance, conversion paths, experiment results, and optimization opportunities. Support the development and optimization of campaign landing pages, solution pages, gated content experiences, video pages, and other digital touchpoints. Translate user behavior insights into actionable recommendations for content, design, UX, search, and campaign improvements. Maintain strong governance around web publishing standards, QA processes, taxonomy, tagging, tracking, and content lifecycle management. Stay current on trends and best practices in web strategy, experimentation, personalization, UX optimization, digital analytics, and B2B website performance. Prepare and present recommendations, performance updates, test results, and optimization roadmaps to stakeholders and leadership.

Requirements

Bachelor's degree in Marketing, Digital Strategy, Communications, Business, Information Systems, or a related field.
7+ years of experience in web strategy, digital marketing, website optimization, UX, conversion rate optimization, digital analytics, or a related discipline.
3+ years of experience managing people, agencies, publishing teams, or cross-functional digital workstreams.
Required hands-on experience with Optimizely CMS and a strong understanding of web publishing workflows, content governance, and page management.
Required hands-on experience with Optimizely Experimentation or similar A/B testing and personalization platforms.
Required experience with GA4, including the ability to analyze engagement, traffic behavior, conversion paths, events, and performance trends.
Required experience with Siteimprove or similar platforms used to monitor site quality, accessibility, SEO, errors, and core web vitals.
Required experience with Contentsquare or similar user behavior analytics tools used to evaluate heatmaps, session behavior, journey analysis, friction points, and digital experience performance.
Strong understanding of customer journey development, funnel optimization, conversion rate optimization, and web experience strategy.
Ability to use data and behavioral insights to make clear recommendations that improve user experience and business outcomes.
Strong prompt development skills, including the ability to create reusable prompts, workflows, and templates that improve consistency, decision-making, and execution across a digital team.
Strong project management skills with the ability to prioritize multiple initiatives, coordinate cross-functional teams, and manage competing deadlines.
Excellent communication and stakeholder management skills, with the ability to translate complex web performance insights into clear, actionable recommendations.
Strong attention to detail and commitment to quality assurance across web experiences.
Proficiency in Microsoft Office Suite, or similar, with the ability to develop executive-ready reports and presentations.
Collaborative, proactive, and comfortable working in a fast-paced environment where continuous optimization is expected.

Nice To Haves

Experience working in a B2B technology, enterprise services, SaaS, IT services, or complex solutions environment is preferred.

Responsibilities

Lead the strategy, development, and optimization of website funnels and customer journeys designed to guide users toward key business goals, including deeper solution engagement, gated content downloads, form submissions, and video views.
Monitor user behavior and site engagement daily using tools such as Contentsquare, GA4, Optimizely Experimentation, and Siteimprove to identify opportunities to improve user paths, remove friction, and increase conversion.
Develop and execute A/B testing and personalization strategies using Optimizely Experimentation to improve page performance, content relevance, and user engagement.
Build repeatable prompt-based workflows that help the web team move faster while maintaining human review, brand governance, quality assurance, and compliance standards.
Own the digital storytelling strategy for Unisys.com, ensuring content, design, navigation, personalization, and search experiences work together to create cohesive narratives that guide buyers from initial discovery through deeper engagement and conversion.
Partner with Content Marketing and Solution Marketing teams to establish content journey frameworks that map assets, pages, videos, client stories, and gated resources to key stages of the buyer journey.
Oversee the web publishing team of two, providing day-to-day guidance, prioritization, quality assurance, and support for website updates, landing pages, campaign pages, and ongoing publishing needs.
Establish and manage systems to monitor site content freshness, identify stale or outdated content, and ensure priority pages remain accurate, relevant, and aligned to business needs.
Collaborate with the Search team to ensure the website is built and maintained with both traditional SEO and AGEO best practices in mind.
Use Siteimprove and related tools to monitor core web vitals, accessibility, broken links, page errors, performance issues, and overall site quality.
Work with technical and publishing teams to improve page load times, reduce errors, and ensure web experiences are optimized across desktop, mobile, and tablet devices.
Partner with analytics stakeholders to define KPIs, build reporting frameworks, and share insights on web journey performance, conversion paths, experiment results, and optimization opportunities.
Support the development and optimization of campaign landing pages, solution pages, gated content experiences, video pages, and other digital touchpoints.
Translate user behavior insights into actionable recommendations for content, design, UX, search, and campaign improvements.
Maintain strong governance around web publishing standards, QA processes, taxonomy, tagging, tracking, and content lifecycle management.
Stay current on trends and best practices in web strategy, experimentation, personalization, UX optimization, digital analytics, and B2B website performance.
Prepare and present recommendations, performance updates, test results, and optimization roadmaps to stakeholders and leadership.