Senior Manager - Digital Category Experience

Genuine Parts Company•Jacksonville, FL

5d•Hybrid

About The Position

Reporting to the Director of B2B Digital Operations & Experience, this role is a critical leadership position responsible for shaping and scaling digital category performance across NAPA’s multi-billion-dollar B2B eCommerce business. We are seeking a Sr. Manager, Digital Category Management to lead a high-impact team and drive measurable growth through best-in-class omni-channel merchandising, category strategy, and customer experience optimization across 6,000+ locations and thousands of customers in the U.S. and Canada. This role requires a strategic, but hands-on builder and operator- a proven leader who can develop high-performing teams, influence across a complex organization, and deliver sustained financial results at scale.

Requirements

Bachelor’s degree in marketing, business, technology, or equivalent experience.
10+ years of experience in eCommerce, digital and omni-channel merchandising, or category management
Experience in B2B or multi-channel retail or B2B environments strongly preferred
Proven track record of driving online revenue growth at scale
Deep expertise in digital merchandising, including search, navigation, taxonomy, and product content optimization
Experience leading and developing high-performing teams in a complex organization
Strong analytical mindset with experience leveraging data to drive decisions
Ability to operate at both strategic and tactical levels
Exceptional stakeholder management and influence skills

Responsibilities

Omni-Channel, digital first, category performance across assigned categories
End-to-end digital merchandising strategy (search, browse, taxonomy, product content)
In collaboration with functional partners, omni-channel merchandising strategy (availability, delivery promise, pricing & promotions, post order experience, account management, etc.)
Conversion rate, traffic growth, and digital revenue expansion
Scalable playbooks for category growth and operational excellence
Leadership and development of a multi-layered team
Lead, scale, and evolve a multi-functional team of Digital Category Managers and Operations Leads
Build a high-performance culture with clear accountability, strong coaching, and succession planning
Develop future leaders and create a deep leadership bench
Establish operating rhythms, performance standards, and decision frameworks
Own digital revenue performance, forecasting, and goal attainment across assigned categories
Drive improvements in conversion, traffic, average order value, and attach rates
Define and execute category growth strategies using data-driven insights
Partner with merchandising, inventory, and product teams to align, prioritize and drive omnichannel strategies that drive increased sales, & digital adoption
Define and champion best-in-class omni-channel merchandising offering & experience
Set the strategy for how categories show up online - assortment, placement, content, discoverability, availability, delivery promise, post-purchase experience
Lead category business reviews and growth planning with clear KPIs and accountability
Identify and unlock opportunities through omni-channel analytics, customer behavior, and performance data
Own and drive improvements in the category experience roadmaps, with operational oversight for: Onsite merchandising, Search & navigation, Product content & data quality
Identify systemic barriers (process, data, tooling) and drive cross-functional solutions
Deliver clear, concise executive-level narratives grounded in data
Influence senior stakeholders to align on priorities, investments, and outcomes
Translate complex performance data into clear, actionable insights