Senior Manager, Digital Experience

Unified Women's Healthcare•UNAVAILABLE, Florida

About The Position

Unified is a nationwide community of providers, operations specialists and thought leaders who look for the greatest opportunities to impact every woman’s health, at every stage of their journeys. We are unparalleled in our scale and ability to adapt to address unmet and underserved needs. Through 815+ clinics, 23 IVF labs, nationwide telehealth capabilities and targeted case management, our 2,700+ independent, affiliated providers deliver comprehensive women’s health services and continuously work to implement methods and develop techniques or platforms that improve the healthcare experience. We remain focused on enabling the discovery of new ways for our affiliated providers to deliver the high-quality care experience women deserve, in the ways they most wish to receive it, and collaborate across our community to make our vision a reality. Unified Women's Healthcare is seeking an experienced and collaborative digital experience and marketing professional to lead the day-to-day management and optimization of our digital experience across enterprise and affiliate websites, patient-facing platforms, and other digital channels. This role is responsible for ensuring Unified's digital ecosystem delivers a consistent, user-centered experience that strengthens our brand, improves access to care, and supports business growth. Working closely with Marketing, IT, affiliate stakeholders, and external partners, this individual will drive website performance, digital optimization, SEO, analytics, and content governance while helping shape the evolution of our digital capabilities.

Requirements

Bachelor’s degree or equivalent experience in marketing, digital strategy, business or a related field
6-8+ years of experience in digital strategy, digital experience or product leadership
Experience leading cross-functional digital initiatives in complex organizations
Experience managing and optimizing enterprise websites and digital experiences
Experience influencing stakeholders across business, marketing, and technology
Experience in healthcare, multi-location or franchise-like business models
Experience improving digital experiences through SEO, analytics, UX, content management, and optimization
Experience with CMS platforms (WordPress, Sitecore, Drupal, or similar), GA4, SEO tools, and digital analytics platforms
Experience managing agencies or external partners

Responsibilities

Manage the day-to-day operations of Unified's digital ecosystem, including website governance, content publishing, platform enhancements, and coordination with IT and agency partners.
Establish and maintain effective digital governance, workflows, and content publishing processes in partnership with Marketing and IT.
Partner cross-functionally with Marketing, IT and affiliate and clinical stakeholders to deliver integrated, high-impact digital initiatives.
Lead ongoing improvements to Unified's digital platforms and content experience, ensuring consistency, usability, accessibility, SEO best practices, and brand alignment.
Monitor and report on digital performance, using analytics and user insights to recommend and implement continuous improvements.
Drive SEO, analytics, testing, and conversion optimization strategies to improve digital performance and user engagement.
Evaluate digital tools, platforms, and agency partners and recommend enhancements that improve efficiency and user experience.
Stay ahead of emerging trends in digital experience, healthcare consumer behavior and marketing technology, translating insights into actionable strategies.
Lead a high-performing team and agency partners, fostering a culture of accountability, collaboration and continuous improvement.
Serve as the marketing team's subject matter expert on digital experience, bringing forward recommendations and best practices that improve performance and user experience.
Supports annual Elevate conference as needed.
Other duties as assigned.