Senior Manager, Demand Generation Marketing
About The Position
Siro is redefining how field sales teams learn, perform, and win. Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. We are seeking a Senior Manager of Demand Gen to scale qualified pipeline generation across our Mid Market, and Enterprise segments. Pipeline Generation & ABM Strategy: Build and execute account-driven GTM strategies to generate qualified pipeline for large enterprise prospects with complex buying processes Enterprise Campaign Management: Design and execute integrated campaigns across multiple channels (email, paid, web, outbound) specifically tailored for enterprise buyers and longer sales cycles Full-Funnel Optimization: Own end-to-end demand generation funnel from awareness to sales handoff, implementing analytics and optimization strategies to improve conversion rates at each stage Cross-Functional Partnership: Collaborate closely with our Sales, SDR, and RevOps teams on account prioritization, lead routing, and opportunity development while reporting performance metrics to executive leadership
Requirements
- 6+ years of B2B demand generation experience with proven track record at high-growth SaaS companies (Seed-Series C preferred) marketing to Enterprise+ companies.
- Deep experience with account-based marketing strategies, including account tiering, personalized campaigns, and sales-marketing alignment for large deal sizes
- Hands-on experience across demand gen channels including paid acquisition, email/lifecycle marketing, events, SEO, and website optimization
- Strong background in marketing analytics, full-funnel reporting, and ROI measurement with ability to present insights to executive leadership
- Experience with marketing tools and AI-powered solutions for demand generation, lead scoring, and campaign automation
- Background scaling demand gen programs from early stage to significant pipeline volumes ($100M+ annually)
Responsibilities
- Build and execute account-driven GTM strategies to generate qualified pipeline for large enterprise prospects with complex buying processes
- Design and execute integrated campaigns across multiple channels (email, paid, web, outbound) specifically tailored for enterprise buyers and longer sales cycles
- Own end-to-end demand generation funnel from awareness to sales handoff, implementing analytics and optimization strategies to improve conversion rates at each stage
- Collaborate closely with our Sales, SDR, and RevOps teams on account prioritization, lead routing, and opportunity development while reporting performance metrics to executive leadership
Benefits
- High-Impact Role: Lead the transition to enterprise GTM and influence company trajectory during a pivotal growth phase
- Leadership Opportunity: Ground-floor opportunity to build and eventually lead a demand generation team as the company scales
- Executive Visibility: Have significant influence on company strategy and resource allocation in a high-visibility role
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
