Senior Manager, Demand Generation & Field Marketing

Inspectorio•Minneapolis, MN

3d•Remote

About The Position

Inspectorio is looking for a creative, AI-native leader to build and scale our demand generation function. As Senior Manager, Demand Generation & Field Marketing, you will own the strategy and execution of pipeline generation across all channels with field marketing and events as the primary engine. You will design programs that move prospects from awareness to opportunity with creative and analytical precision, use AI natively across your workflow, lead a high-performing team, and connect every marketing activity directly to measurable business outcomes.

Requirements

5+ years in B2B SaaS marketing, with direct ownership of demand generation and field marketing programs.
Proven ability to turn field marketing and events into measurable, attributable pipeline, with fluency in metrics like cost per opportunity and pipeline contribution.
Solid experience across digital demand gen channels (email, paid search/social, webinars) as a complement to field marketing.
Hands-on use of AI tools in daily marketing work, including automation, content generation, personalization, and data analysis.
A highly creative mindset paired with strong analytical rigor, able to show campaigns that were both bold and measurably effective.
Strong cross-functional collaboration skills, particularly with Sales and executive leadership.
Based in Americas and has the willingness and ability to travel to the USA for events (approximately 20-25%).

Responsibilities

Own the full demand gen funnel end to end, including metrics, lead management, and reporting that connect all channels to pipeline and revenue.
Lead strategy and execution across email, paid search/social, webinars, and organic social to extend field marketing's reach.
Design bold, creative campaigns and content that cut through market noise.
Own the full lifecycle of field events and partner activations, from strategic selection and budget to onsite execution and post-event pipeline follow-through.
Treat every event as a high-ROI demand generation vehicle with clear pipeline attribution, integrated into the broader demand gen strategy.
Build a repeatable field marketing playbook that scales as Inspectorio's event footprint grows.
Embed AI tools systematically to automate repetitive tasks, generate high-converting copy and creative, analyze data, and personalize outreach at scale.
Continuously evaluate new AI-driven marketing technology to keep our demand gen engine ahead of the market.
Build Inspectorio's demand generation function from scratch, including processes, tools, and playbooks that scale with the business.
Set marketing strategy that ladders up to company-wide revenue goals, and partner closely with Sales, Product, and executive leadership.