Senior Manager, Demand Generation

WellSaid•Seattle, WA

2d•Onsite

About The Position

WellSaid is the leading AI voice company for enterprise and professional applications. Using carefully sourced voice talent and our own AI advanced platform, WellSaid provides ultra-realistic voices that the world’s biggest brands trust to engage listeners. We build AI responsibly and ethically. In this role, you will oversee and execute the programs and strategies that drive qualified pipeline for WellSaid, with the potential to expand into a larger scope down the line. The Senior Manager, Demand Generation is responsible for building and executing multi-channel campaigns that attract, engage, and convert our target customers — from first touch to sales-ready opportunity. You’ll have the opportunity to partner with external agencies and specialized contractors while being WellSaid’s in-house expert in demand gen strategy, execution, optimization, and analysis. Reporting to the VP of Marketing, you’ll partner closely with our Marketing, Sales, Customer Experience, and Revenue Operations teams to ensure we're reaching the right customers with the right message at the right time.

Requirements

7+ years of experience in demand gen, growth marketing, or a related B2B marketing role
Proven track record of building and scaling demand gen programs that deliver measurable pipeline impact in a B2B SaaS and/or PLG environment
Hands-on expertise with marketing automation and CRM platforms (preferably HubSpot)
Deep experience with paid media — including Google Ads, LinkedIn, Meta, TikTok, CTV, OOH, and programmatic channels — and strong command of campaign optimization
Experience designing and executing ABM programs, including tool selection and cross-functional coordination with Sales
Strong analytical skills; you are comfortable pulling and interpreting data, building dashboards, and making spend decisions based on funnel metrics
Experience building and scaling programs through agency and contractor partnerships, knowing how to set expectations, give strong creative direction, and hold partners accountable to KPIs
Excellent written communication skills and a sharp eye for messaging — you know what resonates with a B2B buyer and can give strong creative direction
Ability to manage multiple campaigns and priorities simultaneously without losing attention to detail
Experience in a startup or high-growth environment where you wore multiple hats and built programs from scratch
Must be a U.S. Citizen or Permanent Resident
Must pass a pre-employment background check
Must be able to commute to the Bellevue area

Nice To Haves

Familiarity with AI, creative technology, L&D or marketing buyer personas
Experience with event strategies, including sales follow-up SLAs to drive conversion

Responsibilities

Own the demand generation roadmap — defining channel strategy, campaign priorities, and messaging themes aligned to pipeline and revenue targets
Plan, launch, and optimize paid media programs across channels including search, social, display, and content syndication
Build and manage email nurture programs that move prospects and customers through the funnel, leveraging email, lifecycle marketing, and marketing automation
Develop and execute Account-Based Marketing (ABM) strategies targeting key verticals and high-value accounts in partnership with Sales
Partner with Content and Product Marketing to develop campaign assets — landing pages, ads, email sequences, webinars, and more
Monitor the demand generation budget; track spend and performance with rigor, and reallocate investment toward what's working
Define, monitor, and report on key metrics including cost per acquisition, pipeline generated, cost per opportunity, and conversion rates at each funnel stage
Work closely with Sales and Revenue Operations to ensure tight lead handoff, feedback loops on lead quality, and alignment on ICP and messaging
Manage and optimize relationships with agencies and contractors, ensuring quality of work, ROI, and alignment with WellSaid’s strategy and brand voice