Manager, Demand Generation
About The Position
The team at RTA Fleet is looking for a Demand Generation Manager. At its core, this is a content orchestration and distribution role with a clear mission: elevate the RTA Fleet brand and turn that awareness and trust into inbound pipeline. You own the engine that takes our best content, from the Fleet Success Show podcast to webinars, campaigns, and thought leadership, and moves it across every channel to reach fleet buyers where they are, all with heavy AI leverage. It is a player-coach role inside the larger marketing team. You own the inbound pipeline number, lead a small creative pod, and hand qualified leads to the SDR team. You will manage two people directly: the AV Specialist (podcast, video production, AV for Staff Meetings and RTA Connect Conference) and the Creative Services Manager (design and creative assets, website admin), setting the quality bar and doing the work alongside them.
Requirements
- Sharp, organized, and able to hold the full picture across many campaigns at once without dropping detail.
- Relentless clarity of priorities for yourself and your team, discerning what actually elevates the brand and drives pipeline from the endless list of things that could be done.
- Thinks like an operator. You instinctively separate signal from noise and know the difference between activity and outcome.
- Embraces team health and the principles in The Five Dysfunctions of a Team and The Ideal Team Player (Patrick Lencioni).
- AI-fluent and genuinely curious about how agents, prompts, and automated workflows can compound the team's output.
- A lifelong learner who actively levels up. Someone active on LinkedIn, who regularly listens to marketing podcasts, and is an avid book reader/listener.
- Holds high standards for quality while still shipping on time. You know when to polish and when to launch.
- Will pivot quickly, stay positive under pressure, and lift boxes with the team if that is what the day calls for.
- Owns an inbound pipeline number and can trace marketing effort all the way to sourced revenue.
- Runs the content engine behind the brand as an orchestrator: turning the podcast, webinars, and campaigns into a steady flow of multi-format content distributed across every channel our audience is found.
- Writes well and fast across formats leveraging AI, from landing pages and campaign copy to email sequences and companion articles.
- Leads a small creative team as a player-coach, directing the AV Specialist and Creative Services Manager while setting the quality bar and doing the work alongside them.
Nice To Haves
- Bonus points if you have read “Extreme Ownership”, “Building a StoryBrand”, “Create Once, Distribute Forever”, “Contagious”, or anything by Robert Cialdini.
Responsibilities
- Content orchestration and distribution (the core of the role): Runs the weekly RTA Content Flywheel, converting podcast episodes and webinars into multi-format content (hot-take videos, articles, comics, ads) distributed across channels.
- Publishes podcast episodes and Hot Takes clips to YouTube, Simplecast, Spotify, and the RTA website; writes and posts AEO-optimized companion articles.
- Writes campaign content across formats: social posts, video scripts, landing and registration pages, direct mail copy, and session titles and abstracts.
- Owns email execution: the full webinar promotional sequence, pre- and post-event emails, the monthly newsletter, and send execution for product releases and press announcements in HubSpot.
- Owns SEO and AEO across YouTube and the website, plus post-launch optimization sprints on thumbnails, CTAs, and copy based on performance.
- Coordinates PR execution: editing press-release drafts, Business Wire uploads, internal distribution, and SME spotlight posts. (Media relationships are shared with the CMO.)
- Owns the inbound pipeline number: booked meetings and pipeline dollars, with clean handoffs to the SDR team.
- Manages the AV Specialist and Creative Services Manager as a player-coach.
- Supports RTA Connect (typically April to October) with event content, registration-driving comms, and LinkedIn activation.
Benefits
- 401(k) with 6% Safe Harbor match (100% vested day one)
- Flexible PTO model built on trust and manager-approved time off
- Cigna Dental, Vision and Medical. PPO and HSA medical plan options with company HSA contributions ($780–$1,950 annually)
- Garner Health HRA program: up to $1,000 individual / $2,000 family reimbursement opportunity
- Wellness rewards up to $350 annually
- Virtual care and mental health support resources
- Company-sponsored benefits including dental, vision, EAP, life, STD, LTD, legal plan, and identity theft protection options
- Additional employee perks, wellness initiatives, and discount programs
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
