Senior Manager, Demand Generation

Athos Commerce

11h • Hybrid

About The Position

This role is for a strategic and results-oriented demand generation leader with deep expertise in building and scaling integrated marketing programs that drive pipeline and revenue. The ideal candidate is a data-driven marketer who thrives on analyzing performance, optimizing campaigns, and delivering measurable growth across the funnel. They should be a strong operator capable of managing multiple campaigns and channels simultaneously, a collaborative partner working closely with Sales, the Partner Team, the wider Marketing team, and RevOps, and an innovative thinker who embraces experimentation and new channels. A strong communicator and team leader with command of the North America market is essential.

Requirements

• 8–10+ years of experience in demand generation or growth marketing, preferably in B2B SaaS or ecommerce technology.
• Proven track record of building and scaling multi-channel demand generation programs that drive pipeline and revenue.
• Deep experience with campaign management, inbound marketing, lead lifecycle management, and marketing automation.
• Strong analytical skills with experience in reporting, attribution modeling, and performance optimization.
• Experience managing events (virtual and in-person) as a core demand generation channel.
• Familiarity with modern marketing tech stacks (e.g., marketing automation platforms, CRM systems, analytics tools, and ad platforms).
• Demonstrated ability to work cross-functionally with Sales, the wider Marketing team, Partner teams and RevOps teams.
• Excellent communication and leadership skills, with experience managing or mentoring team members.
• Highly organized, detail-oriented, and comfortable operating in a fast-paced, high-growth environment.
• Strong command of the North America market and how to reach target buyers.

Responsibilities

• Develop and execute a comprehensive demand generation strategy that drives awareness, engagement, pipeline, and revenue growth for North America and drive alignment with EMEA and APAC.
• Own and manage end-to-end campaign strategy and execution across multiple channels, including digital, paid media, email, content syndication, and partner programs.
• Lead inbound marketing initiatives to increase website traffic, improve conversion rates, and generate high-quality leads.
• Plan and execute virtual and in-person events (including webinars, field events, and trade shows) to drive pipeline and accelerate deals.
• Oversee lead lifecycle management, including lead capture, scoring, routing, nurturing, and handoff to Sales.
• Partner closely with Sales and SDR teams to ensure alignment on lead quality, follow-up, and pipeline progression.
• Work closely with digital marketing on paid acquisition programs across search, social, display, and retargeting channels.
• Collaborate with content and product marketing to develop compelling assets that support campaigns and buyer journeys.
• Monitor, analyze, and report on campaign performance, pipeline contribution, CAC, and ROI — delivering actionable insights and recommendations.
• Own demand generation technology stack and work with RevOps to ensure data integrity, tracking, and attribution.
• Continuously test, iterate, and optimize campaigns to improve performance across all stages of the funnel.
• Manage budgets effectively, allocating spend to the highest-performing channels and programs.

Benefits

• Open PTO
• Company-paid health, dental, and vision insurance
• Medical and dependent care FSA
• Company-paid Short Term and Long Term Disability
• Company-paid Life and AD&D
• Voluntary benefits including critical illness, accident, legal services, and pet insurance
• 401(k) plan with employer match
• Flexible work environment. Office, hybrid, or remote.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed