Senior Manager, Demand Generation

Vibes•Chicago, IL

About The Position

This is a high-ownership, high-visibility role for a Demand Gen practitioner who wants to lead the practice for a growth stage SaaS company. Reporting directly to the VP of Marketing, you'll own strategy and execution end-to-end — from campaign architecture and pipeline targets to day-to-day program delivery. This person will be an individual contributor with autonomy to create the strategy and drive results, a direct line to senior leadership, and the opportunity to build something that matters at a company on the edge of a major market shift. We're looking for someone who's been a standout executor and is ready to take on a larger role — someone who wants to own outcomes, not just tasks. You'll shape how Vibes goes to market, influence pipeline directly, and contribute to an exciting growth story.

Requirements

6–10 years of hands-on, strategic & tactical demand generation experience — 4+ years in B2B required, B2B SaaS experience strongly preferred
Demonstrated ownership of MQL and pipeline targets, with a track record of building and optimizing programs inside a marketing automation platform (HubSpot strongly preferred; Marketo or Pardot also relevant)
Hands-on experience managing paid media campaigns across Google Ads and LinkedIn, including budget management and performance optimization
Data fluency: you're comfortable in dashboards, can build a performance report, and make decisions from metrics — not gut alone
ABM experience or strong familiarity with account-based strategies and sales-marketing alignment in a B2B context
Strong written communication skills
Demonstrated ability to identify and solve problems proactively
Confident making recommendations and selling through your ideas
Working knowledge of SEO/SEM fundamentals and experience managing agency or consultant relationships in those areas
AI-literate: you understand how AI tools are reshaping demand gen and are actively incorporating them into your workflow
Highly organized and self-directed — you manage multiple programs without dropping balls, and you flag issues early
Comfortable in a lean environment where you wear multiple hats, move fast, and figure things out

Nice To Haves

Experience with Webflow or a comparable CMS
Familiarity with content syndication platforms (e.g., Bombora, TechTarget, Integrate)
Background in martech, mobile, or messaging industries

Responsibilities

Own quarterly and annual MQL and pipeline targets — and drive the strategy to hit them
Lead target account selection and ABM program design in close partnership with sales and marketing teammates
Maintain a continuous focus on improving pipeline conversion metrics, qualified lead volume, and account targeting effectiveness
Track and report on program performance, making data-driven recommendations to the VP of Marketing and broader leadership team
Stay current on Demand Gen trends in an AI-first, agent-led world and translate insights into actionable adjustments for Vibes
Serve as the hands-on owner of marketing campaign execution across paid advertising (Google, LinkedIn), email, SEO/SEM, webinars, and content syndication
Build and manage automated nurture programs and one-off campaigns in HubSpot, including writing the emails yourself
Launch campaigns, landing pages, and new resources on the Vibes website; learn and use Webflow for hands-on website management as part of a small, nimble team
Lead relationships with external consultants supporting SEM, SEO, and content syndication
Partner closely with sales AEs on demand generation strategies, target account selection, and daily execution
Build strong working relationships with internal stakeholders, external partners, and agency vendors
Represent demand gen in cross-functional planning conversations with clear data and well-reasoned points of view