Demand Generation Marketing Manager
About The Position
Neighborly Software is seeking a Demand Generation Marketing Manager to build and lead a thought leadership program aimed at generating new business pipeline. This role involves owning the strategy and execution for creating inbound demand through content, paid channels, and industry association relationships. The position reports to the VP of Commercial Operations and Marketing and will be measured on Marketing Qualified Leads (MQLs), marketing-sourced pipeline, and revenue. The ideal candidate will have experience marketing to the public sector and can translate subject matter expertise into compelling content for government buyers and their partners.
Requirements
- 5+ years of B2B demand generation or growth marketing experience, ideally in SaaS.
- Public sector marketing experience — you understand how government agencies buy and what motivates public sector and community-serving organizations.
- A proven track record of building inbound demand programs that deliver measurable MQLs and marketing-sourced pipeline.
- Experience developing thought leadership and content programs from the ground up.
- Hands-on experience managing paid channels and analyzing performance against pipeline goals.
- Familiarity with cultivating industry association and partner relationships for marketing reach.
- Strong command of marketing technology — marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and analytics tools.
- Excellent writing and storytelling skills, with the ability to translate complex topics into compelling content.
- A data-driven, pipeline-focused mindset and comfort owning revenue-aligned goals.
Nice To Haves
- Experience marketing to housing, community development, grants management, or related government program areas.
- Background working closely with sales teams in a pipeline-accountable role.
- Experience at an early- or growth-stage company where you wore multiple hats.
Responsibilities
- Develop and lead a thought leadership program to establish Neighborly Software as a trusted voice in housing and community development, driving net-new inbound demand.
- Own the demand generation strategy across content, paid media, email, webinars, and events, with clear accountability for pipeline contribution.
- Build and execute multi-channel campaigns that convert awareness into MQLs and sales-qualified opportunities.
- Cultivate and manage relationships with industry associations and partner organizations to expand reach, generate co-marketing opportunities, and build credibility within the public sector.
- Create and program content — reports, guides, case studies, blogs, webinars, and speaking opportunities — in partnership with subject matter experts.
- Manage paid acquisition channels (sponsored content, association media) and optimize spend against pipeline and cost-per-lead targets.
- Build and refine a lead scoring program that prioritizes the highest-intent prospects, and partner closely with Sales to optimize the lead-to-sales handoff — ensuring lead quality, conversion velocity, and shared accountability for pipeline and revenue.
- Define, track, and report on funnel metrics — MQLs, marketing-sourced pipeline, conversion rates, and revenue contribution — and use the data to continuously improve.
- Manage the demand generation budget and vendor relationships to maximize return on investment.
Benefits
- Medical, Dental, Vision plan options
- Company-Paid Short-Term Disability and Life Insurance
- 401K Contributions with generous employer match and immediate vesting
- 5 weeks of PTO
- 9 paid holidays
- 3 days of volunteer time off each year
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
