Senior Manager, Dealer Brand

Capital One • Plano, TX

11d • $161,500 - $184,300 • Onsite

About The Position

Capital One Auto is seeking an innovative and data-driven Senior Manager to lead dealer brand marketing efforts for nationally scaled initiatives across the dealer journey. This associate will play a critical role in our B2B growth strategy, supporting acquisition, engagement, retention, and content marketing, focused on driving integrated initiatives across the dealer tech and finance journey.
This role requires a mix of omni-channel marketing expertise, proactive approach to becoming a subject matter expert in our dealer offerings, an understanding of B2B marketing execution and marketing analytics, and the ability to identify and continuously drive optimizations as a high-impact people leader. In this business-integrated role, you will lead the charge in defining and amplifying our brand's presence in the evolving automotive market. This is an opportunity to make a significant impact in a dynamic, fast-paced industry, crafting compelling brand narratives that resonate with customers and industry partners. If you thrive on strategy, creativity, and data-driven decision-making, and you're ready to elevate a powerful brand to new heights, this role is for you.

Requirements

• A high level of adaptability and resilience, with the ability to manage shifting priorities and executive-level requests while maintaining strategic focus.
• Deep knowledge of brand marketing, with a proven track record in the financial services, fintech, automotive, and/or B2B SaaS industries.
• A strong strategic mindset with the ability to translate business goals into impactful brand initiatives that deliver intended outcomes.
• Expertise in omni-channel marketing from digital, social, and content marketing to traditional and experiential activations.
• A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach.
• Leadership skills that include, empower, and inspire by fostering innovation and collaboration cross-functionally at all levels.
• Highly effective communication skills with outstanding writing, editing, and presentation abilities.
• Experience working with internal creative teams and agencies to execute high-quality campaigns.
• A curious mindset, ready to dig in on dealer attitudes/behaviors/trends and draw implications for marketing.
• Excellent judgement to anticipate and mitigate potential risks.
• Bachelor's Degree or military experience
• At least 7 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications or a combination
• At least 1 year of people management experience

Nice To Haves

• Master's degree in Marketing, Communications, or Business
• 3+ years of people management experience
• 5+ years of experience presenting to senior leadership
• 5+ years of experience in financial services marketing
• 5+ years of experience in a marketing or communications department for a Fortune 500 company, or experience within an advertising or marketing agency
• Experience with automotive B2B marketing or automotive lending providers

Responsibilities

• Develop and execute integrated brand strategies by spearheading impactful national marketing projects, serving as a leader and collaborator with cross-functional teams from Sales, Product, Finance, Business Analytics, Creative, Legal, etc.
• Set the overarching Brand agenda for nationally scaled marketing, owning the roadmap and prioritization for channel strategy.
• Gain a deep understanding of Capital One Auto’s Navigator Platform and Dealer Finance offerings, serving as a subject matter expert on the Brand team.
• Oversee cross-channel, nationally scaled campaigns that drive awareness, customer acquisition, engagement, and retention across digital, traditional, and experiential touchpoints.
• Strengthen brand identity through consistency in brand voice, visual identity, and storytelling across all dealer customer and partner touchpoints.
• Collaborate with Brand partners to drive thought leadership and position the company as an industry innovator through content, awareness, and engagement visibility strategies.
• Leverage data analytics, competitor intelligence, and customer insights to inform marketing strategies, optimize performance, and evaluate brand outcomes.
• Lead, grow, and inspire a high-performing brand marketing team through thoughtful mentorship, strategic development, and team collaboration.
• Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives.
• Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams.
• Partner closely with data and business teams to lead Marketing ROI reporting, helping inform decision making and surface key learnings.

Benefits

• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
• performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior