Senior Brand Manager

Perfetti Van Melle•Erlanger, KY

About The Position

Perfetti Van Melle (makers of Mentos, Airheads, Dentyne, Trident and Bubblicious!) is one of the world's largest manufacturers and distributors of confectionery and chewing gum with global brands that are being enjoyed in more than 150 countries worldwide. We’re currently seeking a passionate and enthusiastic Sr. Brand Manager to join our growing team. The Senior Brand Manager will lead the strategic development and execution for multiple category segments, brands and/or sub-brands. They will lead collaboration within and across the brand teams, cross functional business partners, global teams, and external communications agencies. The goal of which is to develop and execute the annual business plan including marketing brand strategies. The Senior Brand Manager will also have a strong influence in commercializing new products to ensure in-market success. They will also partner with the director and other cross functional team members to develop longer term category and brand strategies needed for sustained growth.

Requirements

Bachelor’s Degree in Marketing or related field with MBA preferred.
5-7 years of experience in marketing. Strong preference for experience with CPG brands and FMCG (Fast Moving Consumer Goods).
Marketing skillset to include cross-functional project leadership, business analysis, consumer insights, financial acumen, creative development, and general brand management.
Functional competencies include: Leadership, Strategic Thinking, Proactivity, Agility, Accountability, Business Acumen, Collaboration, Innovative Mindset, Analytical, Creative, Organized, Strong Written and Oral Presentations Skills
Proactive, energized, and enthusiastic about working in a candy-like culture and making life sweeter!

Responsibilities

Lead development and execution of annual business and consumer-based marketing strategies which are aligned with our long-term business strategy.
Effectively lead collaboration efforts with multi-functional counterparts (R&D, manufacturing, finance, market research, shopper marketing, etc.) to develop and execute key initiatives including commercialization of new products.
Effectively partner with internal teams and external agencies to develop and execute consumer communication strategies which adapt to continuously changing consumer and media landscape.
Lead key category/brand analyses to provide insights, recommendations, and uncover new growth opportunities.
Manage marcomm budget including allocation strategy, budget management and best practice optimization to deliver on marcomm objectives.
Effectively partner with relevant global partners (including Group Marketing and Group R&D) as needed for support on innovation, communication, and brand positioning.
Effectively manage and support direct reports.
Management reporting in the form of Monthly / Quarterly Brand Reviews and Monthly Management Letters for Sr. Management.
APL budget management including market research recommendations.
Manage relationships with external agencies, vendors and contractors.
Support departmental or PVM USA people & culture programs.