Senior brand manager

WRITER•New York, NY

10d•$141,000 - $178,300

About The Position

WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through super intelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI. Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI. In a world where every AI company sounds the same, WRITER is building something different. We believe a great brand doesn’t just look good. It earns trust, sharpens conviction, and gives people the confidence to act. We’re looking for someone who believes that just as deeply as we do. Reporting into the VP of brand and communications, you’ll drive ownership of the WRITER brand, internal and external, from campaign strategy to the systems that make great brand work scalable. You’ll help shape how the world sees us, how our employees feel about us, how our product expresses us, and how AI makes all of that more powerful. If you’re a brand leader who thinks in systems, ships with taste, and is genuinely excited about what agentic AI makes possible for marketing, this is your role.

Requirements

7+ years of experience building brands, ideally at a high-growth B2B technology company where brand was a strategic imperative.
Experience owning both brand strategy and execution.
Genuine excitement about agentic AI and its role in brand, with a real point of view on how AI can encode brand standards, scale creative output, and protect consistency without flattening distinctiveness. Ideally, experience with AI tools in a brand context.
Experience managing agencies, including writing useful briefs and providing feedback that improves work.
Experience working in or alongside product teams, understanding how brand translates into product experiences.
Experience building brand systems that scale, such as asset libraries, guidelines, repositories, brand skills, or AI-powered toolkits.
Fluency in brand metrics, knowing how to measure what matters, connect brand performance to business outcomes, and use data to defend and evolve strategy.
Ability to communicate with precision and confidence, write sharp briefs, present campaigns with conviction, and articulate the value of brand investment.
Operates with low ego and high standards, knowing how to build shared ownership and bring people along.

Responsibilities

Lead brand campaign strategy from idea through activation, developing concepts, managing the work end-to-end, and holding the bar for what “on-brand” means. Ensure every campaign builds something cumulative: a brand that people recognize, trust, and root for. Partner closely with product marketing on integrated go-to-market campaigns, ensuring brand and demand work in lockstep.
Activate WRITER’s brand across the customer journey, and bring the same intentionality to the employee experience, including onboarding, all-hands, and internal comms.
Own WRITER’s internal WRITER instance as the operational backbone of our brand: encoding our voice, guidelines, and creative standards into brand skills that the entire company relies on to produce high-quality, on-brand work at scale. Build and maintain the skill library that makes WRITER employees faster, sharper, and more consistent. Partner with product and engineering to translate that front-line experience into product insights, acting as an in-house advisor.
Work with product and design to ensure our brand identity is felt inside the platform: in the copy, the experience, and the moments that tell customers they’re working with something built with genuine craft and conviction.
Act as WRITER’s day-to-day lead for our brand agency — setting the brief, driving the relationship, and making sure partners deliver work that actually moves us forward, giving them a clear point of view to work from.
Define and own the metrics that matter — brand awareness, perception, campaign performance, pipeline influence — and use those signals to continuously sharpen strategy. Conduct ongoing competitive and market research to keep WRITER’s brand ahead of the conversation.
Build and own WRITER’s brand repository, creating a single, scalable source of truth for assets, guidelines, templates, and toolkits. Turn our brand into something the whole company can activate confidently without compromising consistency. Champion brand adoption across the organization, running enablement that makes internal teams genuine brand ambassadors.

Benefits

Generous PTO, plus company holidays
Medical, dental, and vision coverage for you and your family
Paid parental leave for all parents (16 weeks)
Fertility and family planning support
Early-detection cancer testing through Galleri
Flexible spending account and dependent FSA options
Health savings account for eligible plans with company contribution
Annual work-life stipends for: Wellness stipend for gym, massage/chiropractor, personal training, etc.
Learning and development stipend
Company-wide off-sites and team off-sites
Competitive compensation, company stock options and 401k