Senior Manager, Data Analytics and Insights

Fidelity • Merrimack, NH

2d

About The Position

As a Senior Manager on Fidelity Workplace Investing’s Internal Analytics, Insights and Reporting team, this person will bring deep data expertise to support B2C marketing initiatives that drive awareness, engagement, and consideration across a range of solutions and segments. The role partners with business and analytics colleagues to build cross-functional relationships and develop data strategies for audience targeting, benchmarks, KPIs, modeling, measurement, digital behavior analysis, and optimization across paid, owned, earned, and shared channels.

The role collaborates closely with marketing strategists and technologists to develop impactful, data-driven marketing strategies. It uses a broad range of datasets to address complex business objectives, develops experiments for continuous improvement, and provides stakeholders with transparent, accurate, and timely insights. Fidelity is transitioning toward a full-time onsite working model through a phased regional and role-based rollout; current onsite requirements vary, and expectations may evolve. This transition does not apply to fully remote roles.

Requirements

• Deep experience using SQL to create, manipulate, and concatenate large datasets.
• Strong expertise in digital marketing analytics, including Salesforce, Adobe Analytics, or Google Analytics.
• Demonstrated experience with Tableau or equivalent data visualization tools.
• Intermediate to advanced Python, including Pandas.
• Experience interacting with cross-functional partners and crafting presentations that convey a data narrative.
• Understanding of Account Based Marketing (ABM), Journey Builder, and other marketing automation techniques.
• Bachelor’s degree in Statistics, Mathematics, Economics, Marketing, or another quantitative field.
• Ability to understand business objectives and navigate the data ecosystem to determine an effective approach.
• Curiosity and creativity in approaching new challenges.
• Attention to detail and a methodical approach to leading initiatives.
• Ability to use data to create compelling stories that contextualize insights and communicate narratives and visualizations effectively.

Responsibilities

• Partner with business and analytics colleagues to build cross-functional relationships supporting B2C marketing initiatives.
• Develop data strategies to identify target audiences, establish benchmarks, define KPIs, use models, and measure initiative effectiveness.
• Analyze digital behavior and identify optimization opportunities across paid, owned, earned, and shared channels.
• Co-create marketing strategies from a data-driven point of view.
• Partner with marketing strategists and technologists to bring impactful marketing strategies to life.
• Use a broad range of datasets to address complex business objectives as a subject-matter expert.
• Build data experiments to continuously improve results and deliver value and impact to the firm.
• Provide stakeholders with transparent, accurate, and timely insights.
• Craft presentations and data narratives that communicate insights and visualizations effectively.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior