Senior Manager, Data Analytics and Insights

Fidelity Investments • Merrimack, NH

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About The Position

As a Senior Manager on the WI Internal Analytics, Insights and Reporting team, you will bring deep data expertise to support B2C Marketing initiatives that drive awareness, engagement, and consideration for Fidelity Workplace Investing across a diverse range of solutions and segments. You will partner with business and analytics colleagues to build cross-functional relationships and data strategies for identifying target audiences, creating benchmarks, defining KPIs, applying models, measuring efficacy, analyzing digital behavior, and optimizing initiatives across paid, owned, earned, and shared channels.

You will partner closely with marketing strategists and technologists to bring impactful marketing strategies to life. The role also serves as a subject-matter expert, using a broad range of datasets to address complex business objectives, building data experiments to continually improve results, and providing stakeholders with transparent, accurate, and timely insights.

Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Current onsite expectations vary by role and location and may evolve. This transition does not apply to fully remote roles. Fidelity will not provide immigration sponsorship for this position.

Requirements

• Deep experience with SQL to create, manipulate, and concatenate large datasets.
• Strong expertise in Digital Marketing Analytics, including Salesforce, Adobe Analytics, or Google Analytics.
• Demonstrated experience with Tableau or equivalent data visualization tools.
• Intermediate to advanced Python (Pandas) skills.
• Experience interacting with cross-functional partners and crafting presentations that convey a data narrative.
• Understanding of business objectives and the ability to navigate the data ecosystem to find an appropriate approach.
• Attention to detail and a methodical approach to leading initiatives.
• Ability to use data to create compelling stories that contextualize insights and communicate narratives and visualizations effectively.
• Bachelor’s degree in Statistics, Mathematics, Economics, Marketing, or another quantitative field.

Nice To Haves

• Understanding of Account Based Marketing (ABM), Journey Builder, and other marketing automation techniques.
• Curiosity and a willingness to seek creative approaches to new challenges.

Responsibilities

• Co-create marketing strategies from a data-driven point of view.
• Build data strategies to identify target audiences, create benchmarks, define KPIs, and apply models.
• Measure the efficacy of marketing initiatives, analyze digital behavior, and identify ways to optimize efforts across paid, owned, earned, and shared channels.
• Partner with marketing strategists, technologists, business colleagues, and analytics colleagues to bring impactful marketing strategies to life.
• Use a broad range of datasets to address complex business objectives as a subject-matter expert.
• Build data experiments to continuously improve results and deliver value and impact to the firm.
• Communicate data narratives, insights, and visualizations to partners and stakeholders.
• Provide stakeholders with transparent, accurate, and timely insights.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior