Senior Manager, Customer Advocacy

Celigo

2d•$120,000 - $140,000•Remote

About The Position

Celigo is seeking a senior, customer-obsessed leader to own its Customer Advocacy function. This role is central to customer relationships, market presence, and brand reputation. The leader will manage a small team, oversee strategic customer relationships, and act as an internal advocate for the customer experience across the organization. The ideal candidate is a relationship-first leader capable of building trust with customers, translating that trust into public advocacy, and motivating internal teams to uphold a high standard of customer experience.

Requirements

A relationship-first leadership style capable of engaging customers at an executive level and converting trust into tangible advocacy (reviews, references, PR, speaking, advisory participation).
Strong cross-functional influencing skills, comfortable with pushing back on sales, aligning with marketing, and challenging customer experience teams while maintaining relationships.
Familiarity with Salesforce and CRM-based customer segmentation for advocacy and reference identification.
Ability to thrive in a fast-paced environment, demonstrating both strategic direction-setting and hands-on execution.
10+ years of experience in B2B customer marketing, customer advocacy, or customer success.
At least 2 years of experience managing a team.
Experience owning or co-owning a Customer Advisory Board or similar high-touch customer program.
Proficiency with G2 and Gartner Peer Insights platforms and strategies for improving performance on them.

Nice To Haves

Experience with community programs or platforms.

Responsibilities

Lead and develop a small team responsible for Celigo’s market presence on platforms like Gartner Peer Insights and G2, customer advocacy programs, and the builder community.
Set strategy, remove obstacles, and ensure the team focuses on impactful activities.
Champion the customer by identifying successes, addressing friction points, and holding internal teams accountable for customer experience.
Act as a liaison between marketing, sales, account management, and customer experience teams to drive better customer outcomes.
Own the strategy and results for G2 and Gartner Peer Insights, including managing the team member responsible for reviews and setting performance targets.
Manage the team member responsible for the builder community, focusing on business impact, product adoption, customer relationships, retention, expansion, and long-term customer value.
Identify customers willing to participate in case studies, testimonials, event speaking, and media opportunities, and build relationships to facilitate their involvement.
Develop case studies that are showcased on the website, social media, and virtual events.
Manage and grow the customer referral program, connecting satisfied customers with prospects.
Build and manage the Customer Advisory Board (CAB), cultivating key customers into public advocates for PR, speaking, events, and media opportunities.