Customer Advocacy Manager

UKG•,

11h•$80,000 - $116,000

About The Position

The Customer Advocacy Manager is responsible for executing and scaling UKG’s customer reference and referral programs in support of revenue growth. This role goes beyond fulfilling reference requests. You will proactively manage advocacy pools, match the right customers to the right opportunities, and operationalize referral triggers that generate pipeline. You are a key operator in turning customer advocacy into deal acceleration and referral-driven growth. You will report to the Director of Customer Marketing and work closely with Sales, Customer Experience, and Marketing to activate customer-led growth programs.

Requirements

4–7 years of experience in customer marketing, advocacy, lifecycle, or related B2B marketing roles
Ability to build strong relationships with customers and create win-win opportunities for all (internal and external) stakeholders involved.
Experience supporting Sales teams and understanding deal cycles

Nice To Haves

Strong program management and operational execution skills
Ability to manage multiple priorities in a fast-paced, revenue-driven environment
Data-oriented mindset with experience tracking and improving program performance
Strong communication and stakeholder management skills

Responsibilities

Fulfill and manage customer reference requests aligned to active sales opportunities
Proactively match customer advocates to priority deals based on segment, product, and use case
Partner with Sales and BDR teams to ensure references are deployed effectively in the deal cycle
Prioritize reference requests based on revenue impact, focusing on high-value opportunities rather than request volume
Track reference usage and impact on deal progression, win rates, and sales cycle
Build and maintain segmented pools of customer advocates across: Enterprise, Mid-Market / SMB, Product Innovation areas
Continuously recruit new advocates in partnership with Customer Success, Customer Experience and Sales
Proactively identify recruitable advocates based on lifecycle triggers, product usage and prioritized across key ICPs
Ensure customer advocate readiness, responsiveness, and positive experience
Match advocates to appropriate revenue-driving content and event opportunities
Maintain clean, structured data on customer profiles, use cases, and permissions
Execute referral and customer evidence marketing programs designed to generate qualified pipeline
Activate referral and review requests at key lifecycle moments (e.g., post-go-live, high NPS, milestone events)
Partner with Customer Experience to identify and act on referral and external review triggers
Prioritize referral efforts toward high-probability, high-value opportunities that drive pipeline impact
Manage referral intake, routing, and follow-up with Sales
Track referral performance, including pipeline contribution and conversion
Maintain and improve workflows for reference matching, request intake, and fulfillment
Partner with Marketing Operations to ensure accurate tracking of: Reference usage, Referral pipeline, Program performance
Identify opportunities to improve speed, quality, and scalability of programs
Support the development of self-service tools for Sales access to customer evidence
Work closely with: Sales & BDRs to support deal needs and expansion plays, Customer Experience and Customer Success to identify advocacy and referral opportunities, Marketing to align advocacy with campaign priorities
Ensure programs are aligned to business priorities and high-value opportunities