Customer Advocacy Specialist

UKG•,

11h•$62,400 - $91,520

About The Position

The Customer Marketing Specialist is responsible for the day-to-day execution and operational management of UKG’s customer reference and referral programs. You will manage the intake, coordination, and fulfillment of reference and referral requests, ensuring a high-quality, frictionless experience for both internal stakeholders and customer advocates. This is an operations role, where you will play a critical role in keeping programs running efficiently, enabling the team to scale customer-led growth. Working closely with Customer Marketing Managers, Sales, and Customer Experience, you ensure that customer advocacy is activated quickly, accurately, and in alignment with business priorities.

Requirements

1+ years of experience in marketing, customer programs, operations, or related roles
Strong organizational and coordination skills with high attention to detail
Ability to manage multiple requests and deadlines in a fast-paced environment

Nice To Haves

Experience working with internal stakeholders such as Sales or Customer Success is a plus
Process-oriented mindset with a focus on accuracy and efficiency
Strong communication skills, both written and verbal

Responsibilities

Manage the intake and triage of customer reference requests from Sales and BDR teams
Coordinate and fulfill reference requests, including scheduling calls, securing approvals, and preparing participants
Ensure timely, high-quality delivery of references aligned to deal needs
Maintain clear communication with Sales on request status and timelines
Support prioritization of requests based on guidance from Customer Marketing Managers and an established prioritization framework
Manage the intake and processing of customer referrals
Coordinate referral routing to Sales and ensure proper follow-up
Support execution of referral and peer review (G2, Gartner) outreach and campaigns
Track referral and review activity and ensure accurate documentation of outcomes
Maintain accurate and up-to-date records of customer advocates, including: Profiles, use cases, and permissions, Participation history (references, referrals, etc.)
Ensure data quality and consistency across systems and tools
Proactively look for ways to automate data ingestion and increase accuracy
Support tagging, segmentation, and searchability of advocacy pools
Execute and maintain workflows for: Reference request intake and matching, Referral tracking and routing, Advocate communications
Identify operational gaps or inefficiencies and flag opportunities for improvement
Support the rollout and adoption of tools that enable self-service access for Sales
Serve as a primary point of contact for customer advocates during reference and referral activities
Ensure a positive, professional, and well-coordinated experience for participating customers
Manage communications, confirmations, and follow-ups with advocates
Help maintain strong, ongoing relationships with customer participants