Senior Manager, CRM Revenue Expansion

Babbel•New York, NY

5d•$110,000 - $126,000•Hybrid

About The Position

Babbel is seeking a Senior Manager, CRM Revenue Expansion to join their team in New York City. This role reports to the Director of CRM, Revenue Expansion and will be responsible for leading global customer upsell and winback campaign strategies across email, push, and in-app messaging. The position focuses on identifying revenue-driving moments in the subscriber lifecycle and deploying campaigns to increase repeat purchases and minimize churn, ensuring subscribers feel valued and motivated. The ideal candidate will have a data-driven approach, a passion for testing, and the ability to craft strategies for global markets, collaborating with cross-functional teams to deliver optimized campaigns that drive upsell, cross-sell, and increase Customer Lifetime Value (CLV).

Requirements

At least 5 years of CRM experience in a high-volume, revenue-focused role
A test-and-learn mindset: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results
A strong understanding of international markets and corresponding customer behaviors
Hands-on experience building and optimizing upsell-focused email, in-app, and push marketing campaigns
Fluency with ESPs like Salesforce, Emarsys, Braze, or Customer.io
Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
Experience with BI platforms like Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
A data-first mindset, you interpret results, spot trends, and make recommendations based on campaign performance
Proficiency with A/B and multivariate testing methodologies
Exceptional written and verbal communication skills with attention to detail and a creative sensibility

Nice To Haves

experience in a B2C subscription-based tech company is a plus

Responsibilities

Own the CRM growth strategy, set the vision for upsell, cross-sell, and win-back, and make it happen globally.
Build journeys customers love, from first idea to full launch, driving conversions and LTV at every stage.
Run the engine, manage the campaign calendar and turn results into sharp insights that shape what we do next.
Test, learn, repeat, run A/B tests, trust the data, and never stop optimizing.
Make every message land, partner with creative, product, and international teams so it feels right everywhere, for everyone.