Senior Manager, Market Expansion
Formlabs•Somerville, MA
•Onsite
About The Position
We are seeking a highly skilled and motivated Senior Manager, Market Expansion who will play a crucial role in driving data-driven decision-making, optimizing marketing strategies, and providing valuable insights to support our growth objectives. This role requires a deep understanding of customer segmentation and targeting, a strategic mindset, and the ability to collaborate across cross-functional teams in a fast-paced, international, high-growth environment to deliver results.
Requirements
- 3 to 10 years of experience in Strategy roles or on Strategy projects as a Management Consultant OR experience in scaling business from 1 to 10.
- Experience in industry research and customer segmentation
- Experience working with executive leaders and are willing to debate and push back
- Able to structure analysis & build data-driven models
- Have a growth mindset. Don’t mind trying new ideas and learn fast
- Have an ownership mentality and get things done
- Use AI tools fluently in your daily work, held to the same quality bar as your own
Nice To Haves
- Proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
- Engineering, manufacturing or related experience is a big plus
- MBA preferred, not required
Responsibilities
- Define customer segments and size markets to decide where Formlabs should grow next
- Build the business case for how to win a segment, then own the execution and delivery
- Structure analysis and build data-driven models that guide real decisions
- Partner with senior leaders across the business to drive alignment
Benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- 401K matching and access to financial advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- Unlimited 3D prints
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What This Job Offers
Job Type
Full-time
Career Level
Senior
