Senior CRM Project Manager

MAP • Detroit, MI

12h

About The Position

MAP is seeking an experienced Senior Project Manager to lead the delivery of enterprise CRM marketing initiatives supporting our global automotive client. In this role, you will drive complex, cross-functional marketing programs from intake through deployment, managing multiple high-profile workstreams in a fast-paced environment. As a Senior Project Manager, you will be the driving force behind end-to-end program delivery, ensuring projects move seamlessly from concept to launch. You won't be working in a silo - collaboration is at the heart of this role. You will sit at the intersection of strategy, execution, and client management, regularly partnering with Internal Capability Teams (Strategy, Creative, Technology, QA, Analytics, and Marketing Operations), Client Stakeholders (client-side marketing leads and executive stakeholders), and Leadership (agency leadership).

Requirements

• 7+ years of Project Management experience, including 5+ years specifically managing enterprise digital marketing or CRM programs.
• Proven track record of leading complex projects across creative, technology, and data capabilities while managing multiple high-profile initiatives at once.
• Deep expertise in project planning, dependency management, and hands-on experience with both Agile and Waterfall delivery frameworks.
• Exceptional client-facing communication skills.
• Strong organizational discipline.
• A Bachelor's degree (or equivalent experience).

Nice To Haves

• Experience supporting enterprise clients in automotive, retail, or financial services.
• Hands-on experience with Jira, Monday.com, Salesforce Marketing Cloud, Figma, Miro, and the Microsoft Suite (Teams, Excel, PPTX, etc.).
• A solid understanding of CRM lifecycle marketing, audience management, email deployment processes, personalization technologies, marketing analytics, and QA/deployment protocols.
• A collaborative leadership style, sharp decision-making abilities, high attention to detail, a bias toward action, and a mindset focused on continuous improvement.

Responsibilities

• Own the lifecycle of multiple CRM workstreams.
• Build and maintain integrated project plans, track milestones and dependencies, lead daily standups, status meetings, launch readiness reviews, and retrospectives.
• Coordinate simultaneous campaign launches across email, SMS, in-app messaging, and personalization initiatives.
• Oversee intake, resource planning, and quality gates to ensure flawlessly executed releases.
• Maintain RAID logs (Risks, Assumptions, Issues, Dependencies), identifying potential roadblocks early and escalating them with practical mitigation plans.
• Serve as a trusted delivery lead for client marketing stakeholders.
• Translate business needs into actionable project plans and provide executive-ready status updates regarding schedules, risks, and decisions.
• Champion delivery best practices.
• Drive consistency in documentation and workflow execution, constantly looking for ways to improve operational efficiency, communication, and project visibility.

Benefits

• WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior