CRM Manager

9RooftopsPittsburgh, PA

About The Position

9Rooftops is seeking a CRM Manager to lead CRM strategy and execution across our client portfolio. In this role, you'll align data-driven marketing with client business goals to drive customer engagement and measurable outcomes, serving as the strategic and technical lead for lifecycle marketing programs.

Requirements

  • 5+ years of CRM and marketing automation experience, specializing in lifecycle marketing, technology implementation (e.g., HubSpot, Salesforce, Braze), and campaign optimization
  • Demonstrated experience ensuring compliance with data regulations (CAN-SPAM/GDPR) and maintaining clean, accurate data across CRM ecosystems
  • Proven track record managing client relationships and translating business needs into CRM strategy
  • Experience leading cross-functional teams including developers, analysts, and strategists
  • Strong communication skills are essential, with the ability to translate complex CRM strategies for both technical teams and non-technical stakeholders, fostering alignment and transparency.
  • Sharp attention to detail
  • Excellent time management across concurrent programs and platforms
  • Strategic thinking grounded in business acumen and performance-driven decision-making.

Responsibilities

  • Leads CRM strategy and execution, aligning data-driven marketing with client goals to drive customer engagement and measurable business outcomes.
  • Manages multiple CRM programs and campaigns simultaneously, ensuring timely deployment, testing, and reporting across platforms.
  • Maintains precision in data workflows, personalization logic, and CRM ecosystem configurations.
  • Partners directly with clients to understand their business needs, offering strategic CRM solutions that improve retention and ROI.
  • Leads cross-functional collaboration with developers, analysts, and strategists to execute campaigns and maintain CRM systems.
  • Provides thought leadership on CRM and MarTech trends, guiding clients on long-term data, personalization, and AI-driven strategies.
  • Drives business outcomes through performance measurement, conversion optimization, lifecycle value enhancement, and A/B testing.
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