CRM Manager

Colgate•Overland Park, KS

2d•Hybrid

About The Position

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. At Hill’s, we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. Hill's is seeking an experienced Customer Relationship Management (CRM) Manager to join our Integrated Brand Experience team! You will report to the Director, CRM, and & CX. You will be leading strategy for and overseeing execution of a large volume of data-driven CRM marketing initiatives supporting various teams across the US business. Your priorities will be quality customer acquisition and first party data utilization across email and other channels to drive CRM program growth, along with developing strategies that directly align to key business objectives.

Requirements

Bachelor's Degree in Marketing or related field
At least 5 years digital marketing, CRM, and/or email marketing experience
Experience with an enterprise Email Service Provider (ESP)
Experience with a Customer Data Platform (CDP)

Nice To Haves

Experience leveraging data to create digital marketing strategies, especially for customer acquisition and/or lifecycle marketing campaigns
Experience working with Salesforce Marketing Cloud and/or Salesforce Data Cloud
Familiarity with US privacy laws, CAN-SPAM regulations, and data collection best practices
Ability to work cross-functionally and collaborate with team members and stakeholders
Strong project management, organizational and communication skills
Strong critical thinking and problem-solving skills
Experience in holistic media planning

Responsibilities

Own the strategy and vision for the CRM program to drive business objectives
Work with other media channels to develop an holistic consumer journey and engagement plan
Develop and oversee technical execution of data-driven strategies for customer acquisition, email lifecycle journeys, behavior-based email triggers, cross-channel personalization, and data utilization in media
Manage vendor relationships, contracts, and POs aligned with the CRM program budget
Collaborate with key stakeholders across brand, marketing, digital product, and global teams
Provide strategic support and thought leadership to the broader CRM team on campaign strategy, data operations, analytics & insights
Ensure CRM program adheres to data privacy laws, CAN-SPAM compliance, and database marketing best practices
Manage workload and prioritization for business partners contracted to perform work for the CRM team