Manager - CRM Marketing

AMC Networks•New York, NY

2d•$80,000 - $95,000•Hybrid

About The Position

AMC Global Media is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business. We are currently seeking a Manager - CRM Marketing to join our Audience & Media Strategy team based in our New York, NY location.

Requirements

4–7+ years of experience in CRM, lifecycle, or retention marketing (streaming/media experience a plus)
Strong balance of strategic thinking and hands-on execution
Experience managing campaigns across email, push, and/or in-app messaging
Data-driven mindset with experience in testing, optimization, and performance analysis
Ability to manage multiple priorities across fast-paced campaign calendars
Strong collaboration and communication skills

Nice To Haves

streaming/media experience

Responsibilities

Lead CRM strategy and execution for key programming tentpoles (premieres, finales, seasonal moments, franchise events)
Partner cross-functionally to align messaging with brand voice, content priorities, and business goals
Develop audience-first campaign plans that drive engagement, viewing, and retention
Own the strategy and execution of weekly streaming guides and content highlights across all brands
Build upon repeatable frameworks that balance efficiency with fresh, compelling storytelling
Continuously optimize send timing, targeting, and content mix to improve performance
Collaborate with the Retention/CRM team to build and deploy campaigns across CRM channels (email, push, in-app), ensuring high-quality execution
Manage timelines, creative briefs, approvals, and QA processes
Collaborate with creative, product, and analytics teams to bring campaigns to life
Leverage behavioral, lifecycle, and content affinity data to create targeted, personalized experiences
Identify opportunities to scale personalization across campaigns and journeys
Support segmentation strategies that drive deeper engagement and reduce churn
Contribute to A/B testing roadmap across campaigns and journeys
Analyze performance and translate insights into actionable recommendations
Continuously refine strategies to improve open rates, CTR, conversion, and retention
Partner closely with content, brand marketing, product, and analytics teams
Act as a key CRM voice in campaign planning and programming discussions
Ensure alignment between CRM initiatives and broader marketing efforts