Senior Manager, Creator & Influencer Marketing (SMB)

Autodesk•Los Angeles, CA

2d•$103,000 - $183,920•Onsite

About The Position

The Senior Manager, Creator & Influencer Marketing will build and scale Flow Studio's creator ecosystem. This person will identify, recruit, and grow relationships with creators who inspire the next generation of filmmakers, designers, artists, gamers, and storytellers. They will own creator campaigns from strategy through execution, helping turn creators into advocates while generating content that drives awareness, engagement, and product adoption. This role sits at the intersection of creator marketing, community, content strategy, and product marketing, working closely with social, growth, creative, product, and partnerships teams.

Requirements

5+ years in creator marketing, influencer marketing, social marketing, or digital partnerships
Experience managing creator relationships at scale
Strong understanding of TikTok, YouTube, Instagram, Discord, and emerging creator platforms
Experience negotiating creator partnerships and managing campaign budgets
Excellent storytelling and communication skills
Highly analytical with experience measuring ROI
Passion for AI creativity, filmmaking, gaming, animation, or digital creation

Nice To Haves

Experience marketing AI products or creative software
Existing network of creators within AI, VFX, gaming, design, or filmmaking
Experience working with agencies and creator management firms
Familiarity with attribution, affiliate programs, and creator analytics

Responsibilities

Build and execute Flow Studio's creator and influencer strategy
Identify emerging creators across AI, filmmaking, animation, gaming, VFX, design, and digital arts
Recruit, negotiate, onboard, and manage creator partnerships
Build long-term ambassador relationships rather than one-off campaigns
Develop scalable creator programs, challenges, and ambassador initiatives
Partner with creators to produce authentic, high-performing content for TikTok, YouTube, Instagram, X, and emerging platforms
Ensure content showcases product capabilities while maintaining creator authenticity
Coordinate launch campaigns around new Flow Studio features
Develop repeatable content series that educate and inspire creators
Define KPIs for creator marketing including: Reach, Engagement, Video views, Product signups, Monthly Active Users, Creator-generated assets
Analyze campaign performance and continuously optimize investments
Identify opportunities to turn viral moments into sustained growth
Grow an active ecosystem of Flow Studio creators
Foster relationships with top creators through events, Discord, livestreams, and exclusive previews
Create programs that reward creator success and encourage ongoing participation
Partner with Product Marketing on launches
Work with Creative to develop campaign concepts
Coordinate with Social on publishing strategy
Collaborate with Growth Marketing to optimize creator-driven acquisition
Share creator insights back with Product teams