Manager, Influencer and Creator Marketing

Tory Burch•New York, NY

1d•$100,000 - $110,000

About The Position

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community. You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today! This Role is Tailor-Made for You Because: You are passionate about building a scalable creator engine that turns content into measurable business results — driving traffic, conversion, and product sell-through. You bring a strong analytical mindset with a bias toward testing and optimization, and a deep understanding of platform dynamics across TikTok, Instagram, and emerging creator channels. You’re also resourceful and collaborative, with a proven ability to scale content and creator programs in a fast-moving, always-on environment. A sense of humor is a plus! A Day in the Life: The typical day is… atypical. You might be building and scaling a creator ecosystem of micro-creators, brand fans, and store associates; launching always-on creator programs across TikTok, ShopMy, and other channels; identifying, amplifying, and scaling organic and viral content; developing repeatable, high-performing content formats focused on product storytelling; partnering with CRM, paid media, and e-commerce teams to optimize performance; or implementing test-and-learn frameworks to continuously improve output. You’ll operate in a high-volume model with rapid iteration, focused on authentic, product-led content at scale, and using data and performance insights to guide decision-making. The consistent thread is that you’ll be working with an amazing team who share your passion for excellence.

Requirements

Strong analytical mindset with a bias toward testing and optimization
Deep understanding of platform dynamics across TikTok, Instagram, and emerging creator channels
Resourceful and collaborative
Proven ability to scale content and creator programs in a fast-moving, always-on environment

Nice To Haves

A sense of humor

Responsibilities

Building and scaling a creator ecosystem of micro-creators, brand fans, and store associates
Launching always-on creator programs across TikTok, ShopMy, and other channels
Identifying, amplifying, and scaling organic and viral content
Developing repeatable, high-performing content formats focused on product storytelling
Partnering with CRM, paid media, and e-commerce teams to optimize performance
Implementing test-and-learn frameworks to continuously improve output
Operating in a high-volume model with rapid iteration, focused on authentic, product-led content at scale
Using data and performance insights to guide decision-making