Senior Manager, Creative Services

Xanterra Travel Collection•Greenwood Village, CO

3d•Onsite

About The Position

The Senior Manager, Creative Services is the creative leader responsible for defining and scaling the visual and narrative expression of Xanterra Travel Collection and many of the national park brands in its portfolio. This role sets the strategic creative direction across campaigns, channels, and many of the business unit’s branding. The role will report to the Senior Director of Marketing. This is a builder role at the intersection of brand, design, and emerging creative technology. You will evolve how creative work is conceived, produced, and delivered—integrating modern tools, including AI-assisted workflows and generative platforms, to unlock new levels of quality, efficiency, and innovation. As both a strategic leader and hands-on creative, you will shape brand systems, elevate storytelling, and guide the organization toward a more modern, scalable creative practice. You will define how Xanterra brands show up in the world—ensuring consistency, cultural relevance, and a premium standard of craft across every touchpoint. This role owns the translation layer between strategic direction and creative output, ensuring that every campaign reflects a coherent strategic intent and delivers against defined guest journey goals.

Requirements

7+ years of experience in creative leadership roles (agency or in-house), with multi-brand or portfolio experience preferred
Proven ability to lead both strategy and execution across integrated campaigns
Strong portfolio demonstrating brand system development, high-quality design, video workflows, and conceptual thinking
Experience integrating emerging technologies (AI, generative tools, creative automation) into workflows
Deep expertise in visual design, typography, storytelling, video production, digital content, and the creative tools that enable production like Adobe Creative Cloud, Figma, Canva, etc.
Experience managing teams, agencies, and complex creative operations
Strong business acumen with the ability to balance creativity and performance
Experience in hospitality, travel, or lifestyle brands
Background in both agency and in-house environments
Exposure to performance marketing and data-informed creative optimization
Please include a portfolio showcasing: Brand identity systems and guidelines, Integrated campaign work with samples, Examples of both strategic leadership and hands-on execution, Work that demonstrates innovation, experimentation, or use of emerging tools

Responsibilities

Set and drive the overarching creative vision across Xanterra’s portfolio of national park brands and marketing initiatives
Translate business and marketing strategies into clear, compelling creative direction
Reframe briefs into strong conceptual platforms and campaign narratives
Ensure consistency, quality, and differentiation across all channels
Lead the evolution and stewardship of brand identity systems across multiple national park brands and Xanterra corporate
Develop scalable guidelines, toolkits, and design frameworks to support consistency
Establish governance that ensures brand integrity across internal teams and partners
Lead concept development and execution of omni-channel national park campaigns across: Digital (web, email, social, video), Paid media and advertising, Content marketing and storytelling, Sales enablement, trade show support, and on-property support and collateral
Contribute directly to high-impact creative work, setting the standard for craft and execution
Identify, evaluate, and implement emerging tools (AI, generative design, automation) to enhance creative output
Prototype new formats, workflows, and content approaches
Build modern creative pipelines that improve speed, scalability, and experimentation
Guide teams in adopting new tools and evolving ways of working
Lead, mentor, and inspire the internal creative team and external partners
Oversee agencies, freelancers, and production vendors
Establish efficient workflows, schedule creative projects, work on resourcing models, and maintain production standards
Balance creative ambition with timelines, budgets, and business objectives
Partner closely with Sales, Reservations, IT, Revenue, Operations, and Leadership
Translate strategic priorities into impactful creative solutions
Influence stakeholders and advocate for creative excellence across the organization