Senior Creative

Pubity Group Ltd•New York, NY

2d•Onsite

About The Position

Pubity Group is seeking a social-first Senior Creative to join their rapidly expanding team of social media specialists. This role involves developing audience-first branded content for prominent brands across Pubity Group's network of engaged communities on platforms like Instagram, TikTok, Facebook, X, Snapchat, and YouTube. As the inaugural Creative in the NYC-based Studio team, the Senior Creative will spearhead the complete development and execution of branded partnerships, managing projects from initial concept to final delivery in collaboration with Creative, Production, and Delivery teams. The ideal candidate is a versatile, self-driven creative with a deep understanding of Gen Z internet culture, eager to produce content reaching a global audience of millions.

Requirements

5+ years of experience in a social publisher or social-first agency environment.
Experience working autonomously as part of a remote team.
Demonstrable experience in leading audience-first branded content solutions end-to-end, from idea to execution.
Comfort working collaboratively and at speed to balance multiple projects simultaneously.
Strong understanding of Gen-Z and wider internet culture and trends.
Strong understanding and interest in digital marketing and social media channels (Instagram, TikTok, Snapchat, YouTube, Facebook).
Strong communication skills for proactive and effective stakeholder engagement with a solutions-first mindset.
Confidence in presenting to clients, agencies, and internal stakeholders.
Excellent deck building skills, particularly using Google Slides and Keynote.
Ability to landscape, gather relevant statistics, build insights, and establish a creative platform for ideation.
Basic understanding of production costs to ensure ideas remain within budget.

Nice To Haves

Knowledge of Adobe Photoshop is desirable but not essential.

Responsibilities

Work with Brand Partnerships and Strategy teams to analyze client briefs, ask clarifying questions, and proactively propose solutions.
Develop entertaining and innovative ideas for commercial campaigns that resonate with audiences and are commercially viable.
Transform ideas into compelling proposal decks with a clear narrative and strong visual support.
Present creative concepts directly to clients and agencies.
Lead the creative development of campaigns, including pre-production documents like scripts, storyboards, and video treatments.
Collaborate with the Production team to ensure ideas are executed effectively within budget and for the target audience.
Mentor and guide junior team members.
Attend shoots to ensure creative vision is maintained and provide on-set direction when needed.
Brief and provide feedback to video editors, animators, and post-production specialists to optimize content for Pubity Group channels.
Regularly liaise with Social teams to stay informed about page developments.
Partner with Strategy and Creative Solutions teams to identify proactive opportunities for pitching new ideas to commercial partners around key events.
Support the Creative Director in developing branded integrations within original content formats.