Senior Manager, Content & Product Marketing

Alloy.ai • Denver, CO

7d • $130,000 - $168,000

About The Position

Alloy.ai is seeking a Senior Manager to lead content and product marketing efforts. This role involves developing product positioning and messaging, creating case studies and customer proof points, producing sales assets, writing campaign copy, and managing Alloy's organic presence on LinkedIn and YouTube. The position is highly collaborative, working closely with the VP of Marketing on strategy and execution, and partnering with the Performance Marketer on SEO/AEO content. The marketing team is small, senior, and operates with a high degree of ownership and speed, focusing on creating interesting and memorable brand experiences rather than generic B2B software marketing. The ideal candidate will have a strong instinct for creating memorable, impactful marketing that aligns with brand strategy and product value.

Requirements

• 8+ years in marketing, with significant depth in product marketing and/or content marketing and creation.
• A strong understanding of what constitutes 'good' marketing, with an intuitive sense for brand memorability.
• Discernment to identify truly great bold ideas versus merely bold ones.
• A track record of writing that converts, including case studies, sales content, product positioning, or campaign copy.
• Comfort writing for organic social media, including LinkedIn posts and YouTube scripts.
• Working knowledge of SEO and AEO, understanding how content is found in traditional search and cited by AI answer engines.
• Experience with email/lifecycle writing, specifically persona-based nurture sequences.
• Willingness to work collaboratively with a manager who is hands-on in the drafting process.
• Genuine curiosity about other areas of marketing beyond a specific lane.
• Hands-on comfort directing AI tools like Claude within a workflow.
• Comfort with ambiguity and lean teams.
• B2B SaaS experience is required.

Nice To Haves

• CPG/consumer goods experience is a strong plus.

Responsibilities

• Develop product positioning and messaging for Alloy's product and AI Agents.
• Create customer proof points, including case studies, quotes, and ROI stories.
• Refresh and write new SEO/AEO content, focusing on priority buyer-query pages and prompt gaps.
• Manage the content library, including blog posts, guides, and webinar recaps, ensuring it is updated and relevant for AI answer engines.
• Develop content calendars, scripts, captions, and posting schedules for organic social media (LinkedIn and YouTube).
• Create persona-based drip/nurture email campaigns and SDR outreach sequences.
• Develop sales enablement materials such as one-pagers and talk tracks.
• Create ad copy, landing page content, and creative concepts for marketing campaigns.
• Collaborate closely with the VP of Marketing on strategy and execution.
• Work with the Performance Marketer on SEO/AEO content initiatives.
• Direct AI tools like Claude within the marketing workflow for content generation, research synthesis, and repurposing.

Benefits

• Direct access to the VP of Marketing daily.
• Real ownership from the start.
• AI-assisted leverage in marketing efforts.
• Opportunity to learn from a VP who actively writes copy and creates content.
• Potential for growth into a full-stack, vertically-integrated marketer role, with scope in areas like paid creative, lifecycle strategy, brand direction, or SEO/AEO.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed