Senior Manager, Content & Community Marketing

Headway

9h•$180,000 - $225,000•Remote

About The Position

Headway's mission is to fix the mental healthcare system by building a new one that everyone can access. They have automated the administrative work for therapists, such as credentialing, claims, and payment reconciliation. Over 75,000 providers across all 50 states use their software, serving over 1 million patients. Headway is building tools for therapists to run their practice, reimagining the experience of finding a therapist, and investing in platform foundations for scale. They are a Series D company with over $325M in funding from investors like a16z, Accel, and Spark Capital, seeking exceptional individuals to help achieve their mission and provide a meaningful career experience. As the Senior Manager, Provider Community & Content Marketing, you will be responsible for building the provider community from the ground up. This includes developing the strategy, channels, programming, events, and advocate infrastructure to foster a sense of belonging among providers within the Headway network. The role emphasizes the synergy between content and community, believing that great content educates and inspires a community, while a thriving community unlocks richer, more authentic content. This flywheel effect aims to connect providers more deeply with Headway and enhance the credibility of Headway's marketing through real provider voices. You will build both sides of this loop and ensure community engagement influences Headway's growth.

Requirements

You've built and scaled a digital community with business results to show for it — not just engagement metrics, but outcomes.
You've designed and produced events (in-person and virtual) that created genuine belonging and loyalty, not just attendance.
You've stood up an ambassador or advocacy program and can speak to how you converted fans into advocates and advocates into a growth channel.
You think of community as a relationship engine and hold yourself accountable to business outcomes, not vanity metrics.
You believe content and community belong together — and you have strong opinions about format, channel fit, and what's worth a busy professional's time.

Responsibilities

Build and define the program – Own the full provider community strategy: define what “community” means at Headway, what it should feel like, what it delivers to providers and how it maps to our goals.
Design the full member journey – from newly onboarded provider to active community participant to champion to public advocate – and build the programs, milestones and recognition structures that move providers along that arc.
Find where providers want to engage – establish the right mix of community channels, events and experiences based on where providers already go and where conversations are most valuable for Headway to own – evaluate what we’ve built, what’s working and what should evolve.
Develop the content and programming strategy for each channel – the topics, formats, voices and cadences that make providers feel educated, inspired and connected.
Day-to-day management of all community channels – moderate conversations, surface great contributions, carry provider feedback to the right internal owners and create the conditions where participation feels worthwhile.
Build a system that identifies true brand champions from participants, and engages them as part of our first ambassador program - that makes top contributors feel seen, celebrated and personally invested in Headway’s success.
Harness the power of our brand champions to build a social proof engine, a scalable, systematic process for capturing provider stories, video testimonials, written case studies – and working closely with cross functional partners to amplify across marketing channels, sales motions, etc.
Measure constantly: track what drives engagement depth vs. passive consumption, and reallocate toward the content and channels that move providers from audience to participant.