Senior Content Marketing Manager

CaptivateIQ • Toronto, ON

2d • $110,000 - $150,000

About The Position

We’re looking for a highly strategic Senior Content Marketing Manager to own the complete lifecycle of our content: strategy, execution, and distribution. Success in this role will be rooted in critical thinking and a structured approach to problem-solving, which will directly shape our market narrative. In this role, you will be the architect of our market point of view, developing a high-velocity distribution engine across social and owned channels, and orchestrating a high-impact editorial and social calendar that directly fuels awareness, engagement, and pipeline for the business. You’ll collaborate closely with customers, SMEs, and cross-functional partners to craft differentiated narratives for RevOps, Sales, and Finance audiences.
This is a highly growth-oriented role. Your success will require not just a clear, documented content strategy and standout content but also the ability to translate content into growth through increased traffic, owned audience, and brand awareness.

Requirements

• 7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand.
• Deep experience collaborating with executives, customers, and SMEs to produce differentiated market-shaping thought leadership and category narratives.
• Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement.
• Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives.
• Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI.
• Hands-on writing and editing skills across long-form, short-form, and multimedia formats; comfortable giving and receiving editorial feedback.
• Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work.
• Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation.

Nice To Haves

• Experience in B2B SaaS for revenue operations, sales performance, finance, or compensation
• Executive ghostwriting
• Original research programs

Responsibilities

• Build and continuously evolve a company’s content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans.
• Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content is planned, produced, and shipped on time.
• Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel’s specific formats, and trend/reactive content guidelines.
• Partner with customers and subject matter experts (SMEs) to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long-form guides, research reports, and event keynotes.
• Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI.
• Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity.
• Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics.
• Measure, analyze, and report on content performance (traffic, engagement, pipeline, SEO, social share of voice), translating metrics into an experimentation roadmap to drive continuous growth and audience building.
• Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed.
• Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed-to-publish and content quality.

Benefits

• (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
• Flexible vacation days and quarterly mental health days so you can recharge
• Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
• One time work from home stipend & annual stipends for professional development and caretaking
• Virtual team lunches to keep you connected
• (US-ONLY) 401k plan to participate in and save towards the future
• Newest Apple products to help you do your best work
• Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed