Senior Content Marketing Manager

Robert Half • San Ramon, CA

8d

About The Position

Robert Half, recognized as one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For, is seeking a Senior Content Marketing Manager to join its Marketing department. This role reports to the Director, Content Marketing and functions as a senior individual contributor. The primary responsibility is to develop and execute content marketing strategies, programs, and assets designed to enhance audience engagement, consideration, demand, conversion, and retention among Robert Half’s key hiring manager and job candidate audiences. The position requires deep expertise in content marketing, strong judgment, and the ability to creatively and effectively address complex content marketing challenges. The Senior Content Marketing Manager will work independently on intricate content marketing initiatives, requiring minimal day-to-day supervision and general guidance on new assignments. Collaborating closely with teams such as Integrated Marketing, Brand Marketing, Brand Design Studio, Performance Marketing, Analytics, Web, and Communications, this role will create audience-centric content marketing programs that guide customers in discovering, understanding, engaging with, and acting upon Robert Half’s services through various channels including traditional search, AI-powered discovery, landing pages, email, and other marketing platforms.

Requirements

• BA in Marketing, Communications, Journalism, English, Business, or related field.
• 7-10 years of progressive experience in content marketing, digital marketing content, marketing communications, copywriting, or related disciplines.
• Demonstrated success developing content marketing strategies and content marketing assets that support demand generation, engagement, conversion, and business growth.
• Deep experience creating and optimizing SEO-focused content marketing assets for digital channels.
• Strong understanding of AEO principles and how content marketing is discovered, summarized, cited, and surfaced in AI-powered environments.
• Experience leading complex content marketing initiatives involving multiple stakeholders, channels, data inputs, and business considerations.
• Experience working as a senior individual contributor who operates independently with limited day-to-day instruction.
• Content management systems.
• SEO and keyword research tools.
• Marketing analytics and reporting tools.
• Microsoft Office Suite and Copilot.
• AI-assisted content marketing creation and optimization tools.
• Familiarity with web publishing and content marketing optimization workflows.

Nice To Haves

• Experience in B2B, B2C, professional services, staffing, consulting, technology, or complex business environments.
• Experience using AI-assisted content marketing tools and workflows responsibly and effectively.
• Experience partnering with integrated marketing, brand, web, analytics, SEO, paid media, and email marketing teams.

Responsibilities

• Develop audience-focused content marketing strategies aligned to integrated marketing plans, business priorities, audience needs, and growth objectives.
• Lead the most complex and strategically significant content marketing initiatives supporting enterprise priorities, major integrated marketing programs, and high-value audience growth opportunities.
• Identify content marketing opportunities based on search behavior, audience insights, market trends, seasonal demand drivers, campaign priorities, and performance data.
• Lead development of content marketing roadmaps that support awareness, consideration, conversion, retention, and content marketing reuse across channels.
• Serve as a senior subject matter expert on content marketing strategy, SEO, AEO, content architecture, search intent, and AI-discovery best practices.
• Partner with Integrated Marketing Managers to translate audience growth strategies into content marketing programs, priorities, and requirements.
• Partner with Communications to activate thought leadership for marketing use cases while maintaining clear ownership boundaries between content marketing and editorial, reputation, or executive visibility work.
• Develop, write, edit, and optimize complex content marketing assets across channels and formats, including SEO content, AEO content, service pages, landing pages, email nurture programs, FAQ content, and campaign content.
• Lead complex content marketing initiatives where analysis of diverse inputs, audience needs, performance data, and business requirements is needed to determine the best approach.
• Translate complex business topics into clear, useful, audience-centered content marketing assets that support engagement, consideration, and conversion.
• Ensure content marketing assets reflect brand standards, messaging frameworks, audience insights, search intent, and business priorities.
• Provide content marketing review and quality assurance for high-impact content marketing assets developed by internal and external contributors.
• Establish and evolve content marketing quality standards, frameworks, and best practices that improve consistency, scalability, and performance across the Content Marketing team.
• Apply advanced SEO and AEO content marketing practices to improve discoverability across traditional search engines and AI-powered discovery experiences.
• Use judgment to select the appropriate content marketing methods, formats, structures, calls to action, and optimization techniques for each assignment.
• Evaluate content marketing performance and identify opportunities to improve search visibility, AI answer readiness, audience engagement, conversion, and reuse.
• Partner with Analytics, Web, Performance Marketing, and Digital Marketing teams to evaluate performance data and improve content marketing effectiveness.
• Conduct content marketing audits and develop recommendations for refresh, consolidation, reuse, retirement, and optimization.
• Leverage AI-enabled content marketing workflows and tools to improve speed, quality, consistency, and scale while maintaining accuracy and brand standards.
• Informally mentor and coach Content Marketing Managers and Content Marketing Writers by sharing expertise and helping elevate overall team capabilities.

Benefits

• Group health insurance benefits (medical, vision, dental)
• FSA and HSA healthcare accounts
• Life and accident insurance
• Adoption and fertility assistance
• Paid parental leave of up to 6 weeks
• Short/long term disability
• Paid time off for vacation, personal needs, and sick time (up to 17 days per calendar year)
• Up to 11 paid holidays per calendar year
• 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior