Senior Manager Content and Campaigns - Marketing

Careers Signant Health • Johannesburg, GP

3d • Remote

About The Position

This role owns campaign execution from brief approval through launch. You take a campaign brief and drive it all the way to market: build the asset plan, sequence the work, extract insight from SMEs, write the content, brief design and digital, hold the timeline, and ensure deliverables meet the standard Signant's audience expects. This is a highly hands-on role — you are the connective tissue across every function that touches a campaign.
Writing is the core capability that makes this possible. You produce campaign narratives, landing pages, ads, emails, white papers, social content, sales enablement, and video scripts. Signant's buyers are highly specialized — clinical scientists, biostatisticians, VPs of Clinical Operations, and executive decision-makers running complex global trials. Content needs to stand up to expert scrutiny while remaining clear and accessible. You also use AI to move faster without sacrificing quality, and structure content to earn presence in AI-generated answers as well as traditional search.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field, or equivalent demonstrated capability.
• 5+ years of B2B content and campaign execution experience with end-to-end ownership across multiple formats and channels.
• Proven ability to own a campaign from brief to publish: building the asset plan, coordinating contributors, managing timelines, and delivering quality without constant oversight.
• Full-spectrum writing ability across campaign formats, producing polished, publication-ready content directly.
• Strong project management instincts; comfortable managing multiple workstreams, dependencies, and trade-offs under time pressure.
• Ability to write with clinical and scientific credibility for specialist audiences — VPs of Clinical Operations, CMOs, biostatisticians, Principal Investigators — within a validated claims environment.
• Strong SME management skills, from structuring expert interviews to validating technical content without turning SMEs into editors.
• Fluent use of AI as a production and research tool, with clear judgment on where human editorial oversight is required.
• Ability to interpret campaign performance data and use it to make content and sequencing decisions.
• Strong editorial instinct and point of view on what earns attention and delivers value for the audience.

Nice To Haves

• Background in life sciences, clinical research, health technology, or similarly complex, regulated industries — eClinical experience a strong plus.
• Experience writing content that must withstand expert scientific or clinical scrutiny, including environments where claims require source attribution and commercial review.
• Familiarity with SEO/AEO tools (e.g., Semrush, Ahrefs) and use of generative AI tools as part of a daily production workflow.
• Experience managing or mentoring writers and contributing to shared editorial processes or playbooks.

Responsibilities

• Own campaign execution end-to-end: build the asset plan, track progress, flag blockers early, and ensure deliverables ship on time and on brief, acting as the campaign orchestrator across writers, design, digital, and SMEs.
• Write the full asset suite from a single brief — blog posts, landing pages, paid ads, email and nurture sequences, white papers, organic social, sales enablement, and video scripts — from first draft to final with limited reliance on delegation.
• Partner with Product Marketing and subject matter experts to align campaigns with product positioning and ensure assets support go-to-market priorities.
• Extract insight from SMEs at speed: come prepared, ask the right questions, and translate technically accurate claims into language that lands with non-specialist buyers.
• Brief and coordinate design and digital partners, owning the briefing relationship and ensuring execution reflects the intent of the brief.
• Sequence and prioritize the asset build based on campaign objectives and audience behavior with clear, defensible logic.
• Maintain Signant's editorial standards across all output, ensuring quality and consistency of your own work and content moving through the campaign production workflow.
• Build and maintain a library of reusable, pre-approved content blocks so campaigns can be assembled efficiently rather than rebuilt from scratch.
• Structure content for AI discoverability by applying AEO principles so Signant earns presence in AI-generated answers and zero-click environments.
• Partner with Digital Marketing to review campaign performance and adjust content and sequencing decisions four weeks into each campaign. Contribute to the monthly campaign metrics review.
• Manage the Marketing Writer: set clear direction, provide structured feedback, and serve as lead editor for externally published campaign content.

Benefits

• Signant Health offers a collaborative, global environment where you can grow your career while working alongside experts across clinical, technology, data, and operations, with opportunities to learn, take ownership, and drive meaningful innovation — not just maintain the status quo.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree