Direct Marketing and Campaigns Senior Coordinator

OM•Tyrone, GA

5d•$58,000 - $62,000

About The Position

The Direct Marketing & Campaigns Senior Coordinator serves OM’s mission by leading planning, coordination, and execution of OM’s direct marketing efforts. The role ensures operational excellence across campaigns, bridging strategy and execution. This role supports the Marketing team by leading the execution and optimization of direct marketing campaigns that inspire donor engagement and advance the mission and vision of OM. The coordinator will maintain disciplined oversight of campaign calendars, timelines, budgets, and vendor coordination while tracking performance and driving continuous improvement in campaign effectiveness. Additionally, the role contributes to storytelling and content sourcing efforts by identifying and curating impact stories that can be leveraged across campaigns and channels to deepen audience connection with OM’s mission.

Requirements

A mature believer, grounded in faith and with a passion for seeing the Gospel shared among the nations.
Outstanding, positive attitude; a great team player.
Bachelor’s degree in business, marketing, or similar concentrations, or a comparable level of real-world professional experience.
2-5+ years of experience in direct response fundraising, direct mail, or marketing campaigns coordination.
Experience coordinating complex marketing calendars and multi-channel campaigns.
Experience working with segmentation, donor data, or CRM systems.
Strong project management skills with ability to manage multiple concurrent deadlines.
Detail-oriented with high execution discipline.
Analytical thinking and comfort with performance data.
Clear communication across technical and non-technical stakeholders.
Ability to balance strategic thinking with hands-on execution.
Donor-centric mindset with sensitivity to messaging and tone.

Nice To Haves

Experience in faith-based or mission-driven nonprofit organizations.
Experience working with mail houses and print production workflows.
Understanding of fundraising analytics and performance metrics.

Responsibilities

Own and maintain the direct marketing calendar, ensuring all campaigns, mail drops, creative deadlines, approvals, and production milestones are accurately tracked.
Coordinate cross-functional stakeholders (creative, data, mail house, vendors, internal teams) and proactively identify timeline risks and adjust schedules to maintain execution integrity.
Manage end-to-end execution of direct mail campaigns, including brief development, creative coordination, list segmentation requests, print production oversight, mail house coordination, and post-campaign reporting.
Support integration with email, digital, and other fundraising channels to ensure consistent messaging and timing.
Ensure all campaigns are donor-centric, clear, and optimized for response and conversion, reflecting OM’s voice, mission, and organizational values.
Track budget vs. actuals on an ongoing basis, flagging variances early and recommending corrective actions.
Monitor campaign performance metrics including response rate, average gift, cost per dollar raised, ROI, and retention.
Collaborate with data teams to refine segmentation and provide post-campaign analysis and insights to improve future performance.
Contribute to the testing roadmap (offers, messaging, formats, audience segments).
Manage relationships with external vendors such as mail houses, printers, and creative agencies, ensuring quality control, timelines, and cost efficiency.
Help develop the master marketing campaign calendar, ensuring ongoing consistency and integration with the Direct Marketing calendar.
Collaborate with the marketing team to plan, develop, and implement integrated cross-channel marketing campaigns.
Help build campaign messaging, communication plans, and audience engagement strategies.
Help ensure consistency of messaging, branding, and audience experience across all channels.
Provide critical thinking considering audience engagement needs.
Maintain continuous sourcing through internal channels and collaboration with teams to identify and provide impact stories, testimonies, ministry updates, program highlights, resources, fundraising strategic offers, and audience engagement opportunities for use across all marketing and communications channels.
Attend and contribute to weekly staff meetings and periodic strategic planning sessions.
Participate in team life activities of OM including team events that focus on prayer, fellowship, training, and development, and Task Forces or Working Groups that facilitate cross-department collaboration.
Model the culture of OM USA.