Senior Manager, Consumer Insights

Smartly•Chicago, IL

3h•Hybrid

About The Position

This role focuses on building a deep understanding of consumers and translating that into insights that shape marketing, product, and creative decisions. You will work closely with cross-functional teams to define the right questions, design research, and turn findings into clear narratives that drive action. Your work will directly influence how Smartly and our customers connect with audiences.

Requirements

Strong experience in consumer insights, market research, or a related field, ideally in tech, media, or digital advertising
Expertise across qualitative and quantitative research methods, with the ability to choose the right approach for the problem
Proven ability to turn research into clear narratives that influence stakeholders
Experience working cross-functionally with marketing, product, or strategy teams
Comfort working with ambiguity and shaping loosely defined problems into structured research plans
Strong communication skills, with the ability to present to senior stakeholders and translate insights into business impact

Nice To Haves

Experience with areas such as brand measurement, creative testing, or audience insights is a plus

Responsibilities

Lead end-to-end consumer research across qualitative and quantitative methods, from problem definition to insight delivery
Partner with marketing, product, and customer-facing teams to identify key business questions and shape research agendas
Translate complex data and research findings into clear, compelling stories that influence decision-making
Design and execute studies such as brand tracking, creative testing, audience segmentation, and industry thought leadership
Synthesize multiple data sources (research, platform data, market trends) into cohesive insights
Advocate for the voice of the consumer in strategic planning and day-to-day decisions
Build scalable research frameworks and best practices that improve how insights are generated and used across the company