Senior Manager, Cattle Biologicals Marketing

Zoetis•US TX Remote, ND

About The Position

The Senior Manager, Cattle Biologicals Marketing will develop and execute marketing initiatives for Zoetis’ entire Cattle vaccine portfolio, including brands such as BOVISHIELD GOLD and INFORCE. The role is accountable for achieving the quarterly and annual P&L operating plan for US Cattle Biologicals and for developing and leading lifecycle strategy. The preferred location is Texas; Oklahoma, Kansas, Arkansas, Nebraska, Tennessee, Georgia, Alabama, Louisiana, South Dakota, and North Dakota may also be considered.

Requirements

7–10+ years of marketing leadership or related experience with demonstrable success.
Bachelor’s degree with a concentration in Business or a relevant major.
Excellent understanding of science-based marketing and the marketing process.
Proven ability to develop and deliver integrated marketing plans and programs for a dynamic market.
Demonstrated experience leading or influencing a team from a key role in a strategic business initiative.
Ability to influence people favorably without direct authority, with strengths in team and relationship building.
Strong written and verbal communication, project management, and standard company software skills.
Strong financial analysis skills and proven ability to manage budgets and expenses.
Strong business acumen, analytical thinking, problem-solving skills, and attention to detail.
Ability to handle and effectively prioritize multiple projects while maintaining a positive attitude.
Strong computer skills, including MS Office and the ability to learn Zoetis systems.
Ability to travel for internal and external meetings and customer interactions (>25%).

Nice To Haves

Animal health and livestock marketing experience.
MBA.

Responsibilities

Develop, implement, and measure marketing initiatives that support immediate and long-term growth of the Zoetis vaccine portfolio and its key brands.
Develop sales and operating budgets, and manage work within approved financial parameters to enhance profitability.
Participate in ongoing planning, market development, and product forecasting for portfolio assets and forthcoming assets.
Work with internal stakeholders—including Technical Services, Sales, Marketing Communications, Market Research, Regulatory, Legal, Finance, Pricing, Learning & Development, and Manufacturing—and external vendors to drive market growth.
Develop and execute timely marketing activation plans in support of demand creation.
Manage communications with customers, Territory Business Managers, Strategic Account Managers, Area Business Managers, Corporate Accounts, the Customer Interaction Team, and senior management.
Lead development and execution of NSMs and POAs.
Monitor and gather customer insights, competitive activity, and market insights, and incorporate them into marketing strategies.
Manage relationships with Market Research, the advertising agency, and external vendors to ensure customer insights inform marketing strategies.
Model Zoetis’ Values and Leader Behaviors and communicate the importance of conducting business consistently with those values and behaviors.