Senior Manager, Brazil Marketing

Genesys

15h

About The Position

Drive pipeline growth and market impact across Brazil by owning the execution of demand generation programs that directly influence revenue outcomes and sales success. This role operates at the center of Marketing and Sales, translating regional priorities into high-performing campaigns that accelerate pipeline creation and improve conversion efficiency. Partnering closely with Sales leadership and the Sr. Director, Field Marketing Americas, you will ensure Brazil’s go-to-market strategy is locally relevant while aligned with broader regional and global objectives. You will lead the day-to-day execution of demand programs, optimize lead management processes, and strengthen alignment with BDR and Sales teams to maximize pipeline contribution. Success in this role comes from balancing execution excellence with data-driven decision making, ensuring marketing efforts deliver measurable business impact. You will also play a key role in developing team capabilities and contributing to a collaborative, high-performance culture. At Genesys, you will help shape how organizations in Brazil connect with their customers through innovative, empathetic, and AI-powered experiences.

Requirements

6+ years of experience in demand generation, field marketing, or B2B marketing roles, including 2-3 years experience managing or mentoring team members and contributing to team development
Demonstrated experience executing integrated marketing campaigns that drive pipeline and revenue impact
Strong experience partnering with Sales and BDR teams to improve lead conversion and pipeline acceleration
Proven ability to analyze marketing performance data, optimize programs based on insights and achieve pipeline generation and accleration targets
Strong understanding of lead management processes, marketing attribution, and campaign performance metrics
Excellent communication and stakeholder management skills across cross-functional teams
Fluent in Portuguese and English, with advanced Spanish proficiency

Nice To Haves

Experience in enterprise SaaS or technology marketing environments
Familiarity with account-based marketing strategies and tools
Experience working within regional and global marketing structures
Ability to balance strategic thinking with hands-on execution in a fast-paced environment

Responsibilities

Execute demand generation programs across Brazil that drive pipeline creation, improve conversion rates, and support revenue targets
Partner with Sales and BDR teams to align on campaign priorities, pipeline goals, and lead follow-up processes to increase speed to revenue
Optimize lead management workflows, including routing, scoring, and follow-up, to improve efficiency and conversion outcomes
Develop and execute multi-channel campaigns leveraging digital, content, and events to engage target accounts and personas
Collaborate with Product Marketing and Content teams to localize messaging and ensure relevance for the Brazilian market
Analyze campaign performance, pipeline contribution, and attribution metrics to identify optimization opportunities and improve ROI
Support forecasting and reporting by providing visibility into campaign performance and pipeline impact
Coach and develop team members, providing guidance on execution, prioritization, and performance improvement
Strengthen cross-functional alignment with Sales Operations, Partner teams, and regional marketing stakeholders to improve execution consistency