Senior Manager, Brand Media, Influencers and Partnerships

Life360

1d•$137,000 - $201,500•Remote

About The Position

Life360 seeks to build an iconic brand rooted in making everyday family life better. To that end, we are seeking a highly creative “Demand Creation” expert to lead critical media and distribution channels that elevate our brand standing and widen our customer acquisition funnel. Notably, this individual will own our demand creation media strategy and stewardship (working with a hybrid agency partner). They will also help identify, source, and manage partnerships (with platform/agency support) with both influencers and other brands we wish to associate with. They will partner with our performance media specialist to ensure cohesion and connectivity across our funnel. They will work deeply with teams in and outside of Marketing, especially our Creative team to ensure we have strong channel/message fit. This role has broad scope and is also very much a “strategic + tactical” leadership combination which requires willingness to “roll up the sleeves”. (It is not a role that merely directs activity). If this is you, we would love to hear from you!

Requirements

7+ years of experience in brand-oriented paid media (including digital, paid social, TV/FEP/CTV, OOH, etc.).
Track record of creativity in media. Just having bought walled gardens or :30s won’t get you the gig.
Proven track record managing 8-figure paid media budgets
Experience procuring, managing and assessing successful influencer deals.
Track record of successful collaboration with other brands to deliver on respective and shared goals.
Deep understanding of marketing measurement methodologies, particularly for demand creation. This includes Marketing Mix Modeling, attribution, brand tracking, matched market testing, platform lift/incrementality tests, and more.
Strong communication and cross-functional collaboration skills.
Comfortable operating in a fast-paced environment. (This is important as one of our values is “high intensity, high impact”).

Responsibilities

DEMAND CREATION PAID MEDIA STRATEGY & EXECUTION
Develop and optimize paid media programs that build awareness and consideration for Life360
Work with the creative team to ensure optimal channel/message fit.
Think beyond “spots and dots”. We are looking for a highly creative marketer who can bring unique and differentiated media choices to our mix.
Build a great partnership and successfully lead our media agency collaboration. We view the agency as an embedded partner and they should feel like part of our team. You must emphasize both inspiration and accountability with them.
INFLUENCER MARKETING STRATEGY & EXECUTION
Working in collaboration with our Brand & Creative team, identify influential personalities that we should be associating with and working with.
Work with agency and platform partners, as you see fit, to procure and manage these deals.
Work with Analytics to assess the overall and relative performance of our influencer partnership deals.
BRAND PARTNERSHIPS STRATEGY & EXECUTION
Working in collaboration with several internal partner teams (Brand & Creative, Devices, etc.), identify brands that we should be associating and partnering with.
The brand partnerships can run the gamut in terms of how they manifest. For example, we have previously done a licensing deal with Sanrio to bring Hello Kitty to our Tile bluetooth tracking devices. But there are many flavors of collaboration we are exploring and excited about and we welcome your ideas.
Work with our Biz Dev team to outline key, desired “gives/gets” for these partnerships and land highly mutually beneficial deals that deliver on each party’s goals.
Work with Analytics to assess the overall and relative performance of our brand partnership deals.

Benefits

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products