Social Media and Partnerships Manager

Trailborn Hotel Management LLC•New York, NY

1d•$90,000 - $110,000

About The Position

We're looking for a strategic, results-driven Social Media and Partnerships Manager to own and evolve our social presence across the portfolio. This is a dynamic role for someone who can set the strategy— not just execute against it — and use insights, partnerships, and original content to grow our brands. This role will lead social strategy end-to-end, build and manage influencer and creator relationships, develop high-impact partnerships, and will produce creative that brings our hospitality brands to life in a way that feels authentic, inspiring, and differentiated.

Requirements

3+ years of social media strategy experience for a hospitality, lifestyle, travel, or consumer brand preferred
Proven track record setting social strategy and growing audience, engagement, and brand affinity at scale required
Deep knowledge of Instagram, TikTok, Threads, Facebook, LinkedIn, and evolving social media trends required
Track record of developing compelling, successful partnerships that align audiences and extend brand reach
Strong written communication, content creation, and storytelling skills required
Experience managing influencer partnerships, creator collaborations, or ambassador programs preferred
Ability to manage multiple projects, work cross-functionally, and thrive in a fast-paced entrepreneurial environment required

Responsibilities

Own the strategy, planning, execution, and growth of organic social media channels across the Trailborn Brand portfolio (Instagram, Facebook, TikTok, LinkedIn, Threads, and Pinterest)
Define the vision, channel mix, content pillars, and growth roadmap for organic social
Set quarterly goals tied to brand and business outcomes — not just engagement metrics
Stay ahead of platform shifts, cultural moments, and emerging formats; translate them into action
Identify and develop co-marketing partnerships with aligned brands, media, and tastemakers
Lead outreach, scoping, and execution of partnership activations across social and marketing channels, including event production and management
Measure partnership impact and build a repeatable playbook
Partner with Studio team, property teams, and external partners on photography, video, content, and campaigns
Write compelling, consumer-facing copy and maintain brand consistency
Coordinate with Director of Lifecycle and CRM and property team to understand upcoming events and milestones and plan social content.
Source, vet, negotiate, and manage ongoing relationships with influencers, creators, and ambassadors
Build a scalable influencer program — paid, gifted, and earned — with clear briefs, KPIs, and post-trip reporting
Own the creator pipeline: stays, events, content rights, contracts, and performance tracking
Respond to data and effectiveness, analyzing content and audience performance regularly
A/B test content formats, hooks, and posting cadence; document what's working and iterate on what isn't