Senior Manager, Brand Experiences

Glossier•Los Angeles, CA

3d•Hybrid

About The Position

As the Senior Manager, Brand Experiences, you will lead the strategy and execution of experiential programming across Glossier's LA flagship, evolving how our store shows up as a cultural destination and a home for community. This role is responsible for ideating and delivering in-store activations, events, and experiences that deepen community, drive cultural relevance, and give people a reason to show up, not just shop. You will serve as the connective force between brand, retail, and culture, building authentic relationships on the ground and translating what's happening in the world into moments that bring Glossier to life in LA. You will partner closely with Retail, Brand, Creative, PR, Merchandising, Store Operations, and Digital teams to ensure a cohesive approach to experiential strategy, store programming, and community building.

Requirements

6-8 years of experience in experiential marketing, events, brand partnerships, or community – preferably within beauty, fashion, lifestyle, or culture-driven industries
Proven experience designing and executing IRL brand experiences, ideally with a retail or flagship component
Demonstrated track record of building and being active in communities
Deep cultural fluency and a finger on the pulse of what's next across beauty, culture, music, art, and the LA scene
Excellent communication and cross-functional project management skills
Strategic thinker and creative collaborator who can drive alignment across diverse teams
Entrepreneurial spirit with a proactive, solutions-oriented approach to problem-solving
Analytical mindset with the ability to translate results into actionable insights
Highly organized and detail-oriented, with strong time management skills
Comfortable working hybrid out of the Glossier LA office

Responsibilities

Evolve the experiential vision for Glossier's LA flagship, reimagining how physical retail builds community, drives cultural relevance, and creates impactful moments
Lead the end-to-end strategy and execution of in-store events, activations, and experiential programming, from concept through launch and post-event recap
Identify and secure culturally relevant partners, collaborators, and community voices aligned with Glossier's positioning across beauty, culture, and community
Own the experiential and events calendar for the flagship, identifying opportunities tied to brand priorities, store moments, product launches, and cultural trends
Conceptualize and execute activations that bring the brand to life in-store, ensuring thoughtful guest experience, strong brand storytelling, and alignment across all touchpoints
Cultivate and nurture community on the ground, building authentic relationships with local creators, organizations, and cultural communities across LA
Drive seamless cross-functional execution by managing workflows across creative, retail, Comms, talent, legal, and digital; keeping timelines, deliverables, and approvals on track
Lead go-to-market strategy for each experience, ensuring cohesive amplification across owned, earned, and paid channels
Serve as the primary point of contact for partners, vendors, collaborators, and agencies, managing relationships and execution from kickoff through event day
Oversee budgets, contracts, and on-site logistics, ensuring efficient use of resources and high-quality execution
Develop recaps and reporting, tracking performance and distilling insights to inform future experiential strategy