Premier Experiences Senior Manager

Cooley•San Francisco, CA

About The Position

Premier Experiences Senior Manager Cooley is seeking a Premier Experiences Senior Manager to join the Marketing and Client Development team. This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

Requirements

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as
Ability to travel, as
5 + years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function), with 2+ years of exempt/management experience in relevant roles
Ability to work more independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others
Must have professional services industry experience and/or B2B marketing experience
Must have CVENT, TicketManager , and CRM experience
Experience with vendor management, contract negotiations, and onsite delivery

Nice To Haves

Bachelor’s degree
Supervisory experience
Prior l egal industry or professional services experience

Responsibilities

Partner with BU Marketing and CD to design event programs that facilitate specific client engagement and cross-selling opportunities.
Lead the planning and execution of the firm’s most complex marquee events, managing the timeline from initial concept through post-event analysis.
Drive the tactical strategy for major industry conferences (e.g., JPM), ensuring Cooley’s presence is high-impact , coordinated, and differentiated.
Serve as the day-to-day liaison for BU stakeholders, translating their specific practice goals into actionable experiential plans.
Collaborate with CD and BU leads to identify key targets for premier events and develop structured "follow-through" plans to accelerate the sales cycle.
Source and manage premium vendors and lead the contract negotiation process, ensuring all services meet the firm’s standards for "Premier" delivery.
Lead on-site teams for major activations, acting as the primary point of contact for partners and ensuring a seamless experience for all attendees.
Ensure that every premier activation captures critical client data and transitions it into the CRM to support long-term relationship management.
Manage the specific budgets for assigned marquee programs, ensuring precise tracking, variance reporting, and cost-efficiency.
Master the use of event technologies to manage registration, attendee engagement, and logistics , coaching the Specialist level on best practices.
Serve as direct supervisor and mentor to direct reports
Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.
Manage staffing coverage, review and process time logs/time off requests
Support business professional development and continued educational opportunities
In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
All other duties as assigned or