Senior Manager, Audience GTM

ServiceTitan•US CT Remote, CT

8d•$137,900 - $221,400

About The Position

The Senior Manager, Audience GTM owns go-to-market strategy and full-funnel demand generation for ServiceTitan’s FieldRoutes and Property Care products. The role aligns Marketing, Sales, and Product on positioning, target audiences, launch plans, and market or segment expansion, and is accountable for building a predictable, scalable inbound pipeline that supports revenue targets. The role leads primarily through influence, partnering with Demand Generation channel teams, Sales leadership, Product, and RevOps. It manages pipeline planning and demand generation budgets, sets inbound targets, monitors funnel health, and reports performance to senior leadership. The position also works with RevOps on lead processes, attribution, forecasting, and reporting systems, and with Sales and Product on pipeline quality, launches, feature positioning, and early-access programs.

Requirements

3–5 years in demand generation, growth marketing, or go-to-market roles, including experience owning full-funnel strategy and pipeline targets; B2B SaaS experience is preferred.
A track record of building and scaling inbound pipeline programs and achieving pipeline or revenue targets.
Experience leading go-to-market strategy and product launches in partnership with Sales and Product.
Strong cross-functional leadership and ability to align and drive execution across channel teams, Sales, Product, and RevOps without direct authority over all of them.
Strong communication and executive presence to report results to leadership.
Fluency with funnel metrics and attribution, and comfort building and defending a data-based pipeline plan.

Nice To Haves

Experience managing or mentoring people, or leading cross-functional pods.
Experience marketing to or working within recurring, subscription-style home and field services verticals, including pest control, lawn care, or pool and spa.
Familiarity with vertical SaaS or field service management software.

Responsibilities

Own and evolve go-to-market strategy for ServiceTitan FieldRoutes and Property Care products, aligning positioning, target audiences, and launch plans across Marketing, Sales, and Product.
Own product marketing and positioning, translating roadmap input into go-to-market plans with clear owners, timing, and success metrics in partnership with Product Management.
Set the cadence and framework for launches, campaigns, and market or segment expansion.
Own end-to-end demand generation strategy, from top-of-funnel awareness through lead and opportunity creation.
Build and manage the pipeline plan and demand generation budget against revenue targets; forecast and report on funnel performance.
Influence channel and program mix with teams responsible for paid media, content, email, SEO/GEO, web, and social to improve pipeline efficiency and lead quality.
Own inbound pipeline generation as a core KPI; set targets and build campaigns, content, offers, and nurture programs to drive qualified inbound volume.
Partner with RevOps on lead scoring, routing, and SLAs so inbound leads convert efficiently.
Monitor and report inbound funnel health, including volume, conversion, and velocity, and course-correct in-quarter.
Report pipeline and inbound performance to senior leadership on a regular cadence.
Work with Demand Generation channel teams to brief, prioritize, and align programs to the go-to-market and pipeline plan.
Partner with Sales leadership on pipeline coverage, lead-quality feedback, and campaign-to-close alignment.
Partner with Product on launch timing, feature positioning, and beta or early-access programs.
Partner with RevOps on funnel definitions, attribution, forecasting, and systems and processes for demand generation reporting.

Benefits

Flexible time off.
Learning and development opportunities, including a comprehensive onboarding program, leadership training, programs, and events.
Recognition programs, including Bonusly and peer-nominated awards.
Company-paid medical, dental, and vision coverage, with 100% employer-paid options and 90% coverage for dependents.
Flexible spending account (FSA) and health savings account (HSA).
401(k) match.
Telehealth options, including One Medical memberships.
Parental leave and support.
Up to $20,000 in fertility services, including IUI and IVF, surrogacy, and adoption reimbursement.
On-demand maternity support through Maven Maternity and free breast milk shipping through Maven Milk.
Pet insurance.
Legal advisory services.
Financial planning tools.
Annual bonus and equity.