Marketing Analytics & Intelligence — Senior Manager / Associate Director

Intertrend•Long Beach, CA

About The Position

Intertrend is seeking a Senior Manager / Associate Director, Marketing Analytics & Intelligence to build the agency’s measurement and intelligence capabilities. The role combines advanced marketing measurement expertise, the ability to translate analytics into business decisions, and leadership in developing analytics capabilities and talent. The successful candidate will connect media investment, consumer behavior, marketing performance, and business outcomes, and turn complex analyses into clear recommendations for clients and agency leadership. This position goes beyond campaign reporting. It shapes measurement strategy, leads advanced analytics engagements, advises senior clients, manages and develops analytics talent, leads cross-functional initiatives, and advances AI-enabled analytics and intelligence capabilities. The role includes building scalable measurement frameworks, tools, workflows, and standards, and applying emerging technologies to research, forecasting, reporting, and automation. Intertrend describes its culture as collaborative, curious, respectful, and multicultural, with a focus on the Asian American community. The agency welcomes employees’ dogs in its offices and offers volunteering opportunities and projects employees can pursue to learn and grow. The stated pay range is $100,000–$150,000; compensation is determined individually based on job-related skills, experience, education, training, and other factors.

Requirements

6–10+ years of experience in marketing analytics, marketing science, media analytics, measurement, business intelligence, or related disciplines.
Demonstrated experience with advanced measurement, including MMM, MTA, incrementality, experimentation, attribution, and/or media effectiveness.
Ability to translate complex analytics into marketing, media, and business decisions.
Strong executive-level storytelling skills and experience advising clients and senior stakeholders.
Experience building measurement frameworks and leading cross-functional initiatives.
Demonstrated experience managing, coaching, and developing analytics talent.

Nice To Haves

Background in marketing measurement, analytics, consulting, or media organizations with advanced measurement capabilities, or sophisticated in-house marketing science or analytics teams.
Experience with Tableau, Power BI, or Looker Studio.
Experience with GA4 and Adobe Analytics.
Experience with CRM, sales, and first-party data.
Experience with identity resolution products such as Acxiom.
Experience with Nielsen, MRI-Simmons, YouGov, GWI, Numerator, or similar platforms.
Experience with competitive intelligence platforms such as MediaRadar.
Experience with AI-enabled analytics and workflow automation.
Python or R; preferred but not required.

Responsibilities

Lead advanced measurement across marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality, experimentation, attribution, and media effectiveness.
Evaluate methodologies, data quality, and analytical outputs to ensure rigor.
Integrate media, consumer, and business data to identify insights and growth opportunities.
Translate complex analytics into actionable media, marketing, and business decisions.
Serve as a senior analytics advisor to clients and agency leadership.
Lead cross-functional initiatives across Media, Strategy, Account, Creative, and Technology.
Manage, coach, and develop analytics talent.
Build scalable measurement frameworks, tools, workflows, and standards.
Advance AI-enabled analytics and marketing intelligence capabilities, applying emerging technologies to research, forecasting, reporting, and automation.