Marketing Analytics & Intelligence — Senior Manager / Associate Director

Intertrend•Long Beach, CA

3d•$100,000 - $150,000

About The Position

Intertrend is seeking a Senior Manager / Associate Director, Marketing Analytics & Intelligence to build the agency’s measurement and intelligence capabilities. The role combines advanced marketing measurement expertise, business-focused analytical interpretation, and leadership in building analytics capabilities and developing talent. The position connects media investment, consumer behavior, marketing performance, and business outcomes, translating complex analysis into clear recommendations for clients and agency leadership. This role extends beyond campaign reporting. It shapes measurement strategy, leads advanced analytics engagements, advises senior clients, manages and develops analytics talent, leads cross-functional initiatives, and advances AI-enabled analytics and intelligence capabilities. The position leads advanced measurement across marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality, experimentation, attribution, and media effectiveness. It evaluates methodologies, data quality, and analytical outputs; integrates media, consumer, and business data to identify insights and growth opportunities; translates analytics into media, marketing, and business decisions; and serves as a senior analytics advisor to clients and agency leadership. It also builds scalable measurement frameworks, tools, workflows, and standards; develops analytics talent; and applies emerging technologies to research, forecasting, reporting, and automation. Intertrend describes its culture as collaborative, curious, respectful, multicultural, and focused on the Asian American community. The agency offers opportunities to participate in community volunteering and take on projects that support learning and growth. Dogs are welcome at the offices, which have four-legged ambassadors.

Requirements

6–10+ years of experience in marketing analytics, marketing science, media analytics, measurement, BI, or related disciplines.
Demonstrated experience with advanced measurement, including MMM, MTA, incrementality, experimentation, attribution, and/or media effectiveness.
Proven ability to translate complex analytics into marketing, media, and business decisions.
Strong executive-level storytelling and experience advising clients and senior stakeholders.
Experience building measurement frameworks and leading cross-functional initiatives.
Demonstrated experience managing, coaching, and developing analytics talent.

Nice To Haves

Background in marketing measurement, analytics, consulting, or media organizations with advanced measurement capabilities, or sophisticated in-house marketing science or analytics teams.
Experience with Tableau, Power BI, or Looker Studio.
Experience with GA4 and Adobe Analytics.
Experience with CRM, sales, and first-party data.
Experience with identity resolution products such as Acxiom.
Experience with Nielsen, MRI-Simmons, YouGov, GWI, Numerator, or similar platforms.
Experience with competitive intelligence platforms such as MediaRadar.
Experience with AI-enabled analytics and workflow automation.
Python or R experience is preferred but not required.

Responsibilities

Lead advanced measurement across MMM, MTA, incrementality, experimentation, attribution, and media effectiveness.
Evaluate methodologies, data quality, and analytical outputs to ensure rigor.
Integrate media, consumer, and business data to uncover insights and growth opportunities.
Translate complex analytics into actionable media, marketing, and business decisions.
Serve as a senior analytics advisor to clients and agency leadership.
Lead cross-functional initiatives across Media, Strategy, Account, Creative, and Technology.
Manage, coach, and develop analytics talent.
Build scalable measurement frameworks, tools, workflows, and standards.
Advance AI-enabled analytics and marketing intelligence capabilities, applying emerging technologies to research, forecasting, reporting, and automation.