Senior Manager, Americas Marketing Regional Strategy

Hilton • McLean, VA

1d • Hybrid

About The Position

This role is based at Hilton's corporate office in McLean, VA, offering an opportunity to shape how one of the world's most iconic hospitality companies connects with travelers across its Luxury and Lifestyle brand portfolio. As Senior Manager, Americas Marketing Strategy, you will define how these brands appear in the market, leveraging insight, creativity, and performance-driven marketing to inspire luxury travelers. The position seeks a strategic, consumer-obsessed marketer skilled in brand, media, and partnerships, responsible for developing comprehensive, full-funnel marketing strategies to boost awareness, consideration, and conversion for Luxury and Lifestyle brands. You will translate category priorities into actionable marketing plans, collaborating with Brand Marketing, Media, creative agencies, and internal partners to execute campaigns and collaborations. This includes creating integrated programs, from partnerships to performance media and compelling storytelling, to reach new audiences and achieve measurable impact. The ideal candidate combines creativity with a data-first mindset, enjoys building partnerships, and thrives in a collaborative environment, contributing to the future of Hilton's luxury and Lifestyle marketing.

Requirements

• Six (6) years of experience in marketing with an agency or large brand, with a focus on consideration and conversion (mid and low funnel objectives)
• Experience with marketing strategy, paid media, partnership marketing, performance marketing, and integrated campaign strategy
• Excels in a collaborative team environment
• Passionate about the intersection of brand, data, and digital innovation
• Travel up to 20%
• Experience managing a direct report
• Hybrid schedule in McLean, VA (3 days/week in office)

Nice To Haves

• Experience reaching high net worth / Luxury consumers
• Experience collaborating with and managing agency partners, strategic marketing partnerships, branded content programs, or media collaborations and creative content
• An eye for compelling creative and visual storytelling, with the skill to help shape marketing content and brand narratives
• Experience in Travel/Hospitality, or Retail industry in a performance-led and matrixed organization

Responsibilities

• Lead the planning, execution, and performance tracking of integrated marketing campaigns across Hilton's Luxury and Lifestyle brands in the Americas.
• Partner with internal teams and external agencies to bring campaigns to life — from brief through execution — ensuring understanding of brand strategy and commercial priorities.
• Influence creative and media strategies through test-and-learn approaches that build scalable best practices and measurable performance.
• Collaborate across the Americas Marketing team to ensure cohesive brand storytelling across all consumer touch points.
• Analyze performance data, consumer insights, and market trends to uncover opportunities, improve campaigns, and translate results into actionable recommendations.
• Lead the development of campaign briefs and partner with Creative teams and agencies to shape compelling storytelling, visual direction, and content that brings Hilton's Luxury and Lifestyle brands to life.
• Lead the planning of strategic marketing partnerships, including media collaborations and branded content programs, managing deliverables, creative development, and performance outcomes from concept through launch.
• Be a steward of Luxury brand identity in partnership with Global Brand Marketing, ensuring all marketing initiatives align with brand guidelines, visual standards, tone of voice, and guest experience principles.
• Oversee marketing initiatives that engage luxury travel advisor networks and consortia, developing programs that increase awareness and consideration of Hilton's Luxury brands among influential travel planners.
• Develop integrated marketing strategies to support Lifestyle and Luxury brands and audiences at Hilton.
• Lead the development of partnership-driven marketing programs, including branded content and media collaborations, spanning from concept and briefing through production and performance.
• Work with Brand Marketing and Creative to agree on a shared brand vision.
• Manage marketing initiatives designed to reach luxury travel advisors and consortia partners, helping improve awareness and consideration of Hilton's Luxury brands among high-value traveler audiences.

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees