Senior Manager, Amazon

Jellycat • Town of West Seneca, NY

1d • $110,000 - $130,000 • Hybrid

About The Position

Jellycat is seeking a Senior Manager, Amazon to build and own the Amazon channel from the ground up for their North American operations. This role will serve as the internal expert and champion for Amazon, transforming a strategic business case into a live, growing, and brand-positive channel. The responsibilities include supporting agency selection, setting the strategic agenda for the agency, integrating the channel with logistics and IT teams, and reporting directly to the Director of eCommerce, North America. The role requires strategic support, full channel execution, and the ability to technically challenge agency partners. The Senior Manager will also engage with IT, Operations, and Finance as an internal stakeholder to drive specific deliverables.

Requirements

• 5+ years of direct Amazon experience, with at least 3 years as the owner or co-owner of a brand's Amazon Seller Central (3P) business at a revenue scale of $10M+ annually
• Be located in Minneapolis, MN, New York, NY, or remotely in the EASTERN TIME ZONE of the United States.
• Proven distributor-to-in-house experience: you have managed or played a lead role in a distributor to in-house Seller Central migration for a branded consumer goods company. You know where the sticking points are: buy box loss during transition, ranking recovery, and ASIN migration sequencing
• Premium brand fluency: experience working with brands where Amazon is a brand-building and customer acquisition channel, not just a revenue channel. You understand why content quality, character storytelling, and price integrity matter on Amazon as much as TACoS and ROAS
• Full-funnel Amazon Advertising mastery: you can build and own a Sponsored Products + Sponsored Brands + DSP campaign architecture. You understand how Amazon Marketing Cloud works and have used it to generate a meaningful insight that changed a commercial decision
• Cross-functional stakeholder management: you have driven IT, Operations, and Finance deliverables as a business owner
• Agency management experience: you have managed or worked alongside an Amazon agency. You know what good agency output looks like, what questions to ask in an agency pitch, and how to structure a contract that protects the brand's data ownership and performance accountability
• Analytically rigorous: you are comfortable in Excel building P&L models, contribution margin analyses, and LTV calculations
• Bachelor's degree in Business, Marketing, or related field or equivalent professional experience

Responsibilities

• Leading the Amazon channel day-to-day execution and strategic guidance for Jellycat North America (roadmap, annual operating plan, P&L targets, and omnichannel integration model) in partnership with the Director of eCommerce
• Optimizing the product mix through data analysis to determine which products launch on Amazon and in what sequence
• Building & maintaining the eCommerce LTV model, translating financial data into strategic insights
• Owning the Amazon P&L: weekly revenue tracking, FBA fee monitoring, advertising ROI, contribution margin reporting, and holding the agency and operations team to their respective KPIs
• Leading the agency selection process in partnership with the Director of eCommerce: evaluate shortlisted agencies against the capability framework developed in the business case, complete reference checks, and make the final recommendation with the Director of eCommerce
• Owning the day-to-day relationship and strategic direction-setting for the appointed Amazon agency
• Setting the advertising strategy with the Director of eCommerce that the agency executes: full-funnel media architecture across Sponsored Products, Sponsored Brands, DSP, and Streaming TV
• Owning the weekly and monthly Amazon performance dashboard: revenue vs. plan, TACoS, ROAS by ad type, NTB order rate, Buy Box win rate, in-stock rate, and branded search volume trend
• Using Amazon Brand Analytics, AMC, and Seller Central data to develop insights that identify search trend shifts, competitive threats, audience behavioral patterns, and product-level performance anomalies and translate them into actionable commercial decisions
• Proactively monitoring FBA inventory health, escalating risks to the operations team before they become stockouts or fee events
• Acting as the internal owner and driver for all Amazon-related workstreams across Operations, IT, Finance, and Brand

Benefits

• Annual discretionary bonus tied to both company performance and personal contribution
• Medical (Blue Cross Blue Shield + generous Health Savings Account contribution), dental, vision, disability, and life insurance
• 401k with company match up to 5% of salary
• 30 Days PTO (Vacation and sick time combined)
• Employee Assistance Program
• Social Events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior