Senior Manager, Alternatives Investing Product Marketing

Fidelity Investments•Durham, NC
•Onsite

About The Position

Fidelity is seeking a strategic and results-oriented Senior Marketing Manager, Alternatives Product Marketing, to join the Asset Management Solutions Marketing team. This role is responsible for developing and executing marketing strategies that elevate Fidelity's alternative investment and specialty solution offerings. The successful candidate will collaborate closely with investment professionals, product teams, and cross-functional partners to create compelling product narratives and deliver impactful marketing initiatives across institutional, intermediary, and retail channels.

Requirements

  • Bachelor’s degree in Finance, Economics, Business, Marketing, or a related field preferred.
  • Minimum of 5 years of experience in financial services, with a strong preference for product marketing experience.
  • Knowledge of investment products and financial markets; experience marketing alternative investments is highly desirable.
  • Exceptional written communication skills with the ability to translate complex investment concepts into clear, compelling client-focused messaging.
  • Strong interpersonal and stakeholder management skills, with the ability to build relationships and influence cross-functional partners.
  • Excellent organizational and project management capabilities, including the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
  • Proficiency in Microsoft PowerPoint and Excel.

Nice To Haves

  • Experience marketing alternative investments is highly desirable.

Responsibilities

  • Develop and implement comprehensive marketing plans that differentiate Fidelity's alternative investment products and specialty solutions in the marketplace.
  • Create compelling product positioning, messaging, and narratives tailored to institutional, intermediary, and retail audiences.
  • Produce high-quality marketing content across multiple formats, including presentations, brochures, website content, and video materials.
  • Support the marketing and communications strategy for new product launches, ensuring alignment and coordination across business partners and stakeholders.
  • Collaborate with investment professionals and marketing colleagues to develop investment insight and thought leadership content.
  • Manage content and servicing requirements for third-party platforms, including data rooms and external distribution channels.
  • Partner with event marketing teams to develop content and support the planning and execution of client and industry events.
  • Ensure all marketing materials are accurate, compliant, consistent, and aligned with Fidelity's brand and business objectives.
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