Senior Manager, AI Transformation

Beekeeper's Naturals, Inc.

1d•Remote

About The Position

The Senior Manager, AI Transformation owns BKN’s AI strategy and leads how AI is incorporated into work across marketing, ecommerce, finance, operations and innovation. Reporting to the CEO, this operator partners with business leaders to identify high-impact opportunities, embed AI in everyday workflows, and measure results. The role focuses on bringing structure and urgency to AI initiatives and turning experimentation into consistent, measurable outcomes; it is not a technical build role. The position is remote and open to candidates anywhere in the US or Ontario, Canada. The role defines and prioritizes an AI strategy and roadmap aligned with business growth and operational goals; leads cross-functional AI initiatives; helps teams redesign workflows and deploy no-code or low-code AI agents; and applies AI to revenue channels, product innovation, consumer insights and personalization. It also oversees tool selection, functional use-case playbooks, adoption and change management, impact measurement, executive reporting, evaluation of external tools and partnerships, and oversight of data management and security.

Requirements

6 to 8+ years in business execution roles such as operations, strategy or program management.
2+ years applying AI tools to real business problems; an operator mindset is preferred over a technical builder profile.
Hands-on fluency with current AI tools such as Claude, ChatGPT, Gemini and workflow automation platforms.
Proven track record leading cross-functional initiatives and change management or adoption programs.
Strong process mapping skills.
Exceptional program management and stakeholder leadership skills.
Ability to translate complex concepts into clear, actionable plans for technical and non-technical audiences.
Business-first approach focused on outcomes rather than experimentation; combines strategic thinking with hands-on execution, drives alignment and momentum, holds teams accountable for adoption and results, and brings urgency, structure and clarity.

Nice To Haves

Experience in CPG, DTC, retail or ecommerce is strongly preferred.

Responsibilities

Build and own a prioritized AI strategy and roadmap aligned with BKN’s growth and operational goals.
Identify high-impact AI use cases across marketing, ecommerce, sales, finance, operations and innovation; build business cases and recommend priorities to the ELT.
Partner with Finance and IT to establish data access, governance and security standards for safe and effective use of BKN data in AI tools.
Balance quick wins with longer-term AI capabilities.
Serve as central program owner for AI initiatives across business functions and run a structured cadence to track initiatives, milestones and dependencies.
Partner with functional leaders to align on priorities, owners and timelines.
Work with teams to design and deploy no-code or low-code AI agents for end-to-end processes, redesign high-frequency workflows, and standardize AI-enabled ways of working.
Incorporate AI-enabled processes into standard operating procedures and team KPIs.
Apply AI to DTC, Amazon, retail, marketing and content channels to improve conversion, speed to market and customer experience.
Identify AI opportunities in product innovation, consumer insights and personalization; build business cases and proof points showing measurable return.
Own AI tool selection and use-case playbooks by function; partner with People & Culture on role-specific enablement, building on the existing AI champions network, office hours and governance framework.
Foster a culture of experimentation and continuous improvement.
Define and track success metrics for productivity, performance and revenue impact, including hours saved, cycle-time reduction, cost savings and team adoption rates.
Create visibility into AI adoption and ROI, and provide regular executive updates on progress, risks and opportunities.
Monitor AI developments across commerce, marketing, supply chain and finance; evaluate and manage external tools, platforms and partnerships; and identify opportunities to keep BKN competitive.
Audit AI activities and workflows to protect confidential information, audit data storage for integrity, and ensure data is protected for appropriate and secure internal and external access.