Senior Manager, Acquisition & Growth Strategy

Versant•Englewood Cliffs, NJ

About The Position

CNBC is investing in its digital subscription business and developing new products for investors. The Senior Manager, Acquisition & Growth Strategy owns the strategy and execution for finding and converting new subscribers across paid, owned, and partner channels, with accountability for gross new subscriber volume. Reporting to the VP, Direct-to-Consumer, this role serves as the team's internal growth strategist and owns key acquisition levers, including paid acquisition, paywall testing, subscription landing pages, and checkout. The role also contributes data and testing insights to pricing and promotional offer decisions. This is a builder role focused on establishing the testing, measurement, and media structures needed to identify and scale growth drivers as the business expands. The position partners with product, engineering, Finance, editorial, agencies, and other teams to develop conversion tracking, run experiments, measure incrementality, activate first-party audiences, manage acquisition budgets, and respond quickly to major market news.

Requirements

At least 8 years of experience in growth or performance marketing, including at least 4 years driving subscriber acquisition for a subscription or direct-to-consumer business.
Track record of growing subscriber volume while managing customer acquisition cost, with budgets in the multi-million-dollar range.
Hands-on experience running paywall, landing-page, checkout, or offer tests and turning results into decisions.
Hands-on expertise in Google, Meta, and programmatic buying, including account structure, bidding, and algorithm learning phases.
Deep working knowledge of conversion tracking, including pixels, server-side conversion APIs, custom conversions, and conversion values.
Experience designing incrementality tests, such as holdouts and geo tests, and explaining results to Finance.
Strong grounding in testing and statistics, including sample sizing, test duration, and interpreting results honestly.
Comfort with SQL, spreadsheets, and analytics tools, and the ability to build a forecast.
Experience managing agencies and cross-functional partners in product, engineering, and editorial.
Clear, direct communication with executives.
Unrestricted work authorization in the United States.
Submit a resume/CV through Versant Careers to be considered.

Nice To Haves

Experience in news, media, or financial information subscriptions.
Experience launching a new subscription product or paywall.
Familiarity with tools such as Hightouch, Amplitude, Piano, or Braze.
Experience with app install and in-app subscription campaigns.
Interest in markets and investing.

Responsibilities

Set the acquisition strategy and be accountable for gross new subscriber volume across every channel.
Design and run paywall tests on meter limits, friction, and targeting while balancing subscriber growth with audience and engagement.
Own subscription landing pages and checkout, running continuous tests on page design, plan presentation, messaging, and checkout flow.
Provide data and test results to support pricing and promotional offer decisions led by the VP, Direct-to-Consumer, and run offer tests in market.
Oversee paid acquisition across search, paid social, programmatic, and app install; consolidate account structures to provide platforms with sufficient conversion volume to optimize.
Partner with product and engineering on pixel and server-side tracking, custom conversions by plan and term, and conversion values.
Design attribution windows, holdouts, and incrementality tests, and build a measurement approach Finance trusts.
Activate first-party audiences, including landing-page abandoners and engaged readers, through the CDP and reverse-ETL stack.
Run a playbook that puts paid and on-site promotion behind major market stories within hours.
Own the growth testing roadmap across paywall, landing pages, offers, and media, maintaining a shared log of results and decisions.
Manage budget, pacing, and forecasting with Finance, and lead agency relationships, including scope, fees, and performance.
Track partner and network promotion so cross-promotions and bundle placements can be tied to subscriptions.